Kai Cenat, the most popular Twitch streamer in America, hosted a collaborative livestream with MrBeast, YouTube's top content creator, on the evening of July 4th. The livestream lasted approximately an hour, during which they awarded $250,000 to viewers, featured various promotional integrations, and culminated in a notorious fireworks show. At its peak, the broadcast attracted over 457,000 concurrent viewers who tuned in to witness the thrilling event live.
Kai Cenat announced the collaboration with MrBeast just a few hours before the stream began. This announcement immediately generated a lot of social media buzz, as Kai and MrBeast are considered the top stars of the two largest video hosting and streaming platforms in the West. When the stream started, viewers saw Kai's room filled with a mountain of fireworks he had bought to celebrate Independence Day.
Throughout the broadcast, MrBeast and Kai actively engaged with the audience, joked around, gave gifts to fans, and promoted T-Mobile and Feastables. Near the end of the hour-long stream, one of Kai's friends entered the room, causing the fireworks in the background to catch fire and start exploding one by one. The stream quickly descended into chaos with screams and panic, and the room soon filled with smoke. Initially, viewers were shocked but soon realized it was all staged. Observant fans noticed that the stream was not taking place in Kai's usual room but in a similar-looking setup where the walls and furniture were part of the decorations. It was likely that Kai and MrBeast had planned the entire firework stunt from the beginning to entertain viewers and attract a larger audience to the stream.
The joint stream between Kai Cenat and MrBeast lasted about an hour and peaked at 457,400 concurrent viewers, making it the second-most-popular stream in Kai's career. The only stream with more viewers was his collaboration with actor Kevin Hart and comedian Druski last month, which attracted over 721,700 concurrent viewers.
Kai and MrBeast stream became the week's most popular broadcast on Twitch, drawing three times more viewers than HasanAbi's stream covering the debates between U.S. presidential candidates Donald Trump and Joe Biden.
