Having ended 2023 by consistently passing the 100M Hours Watched mark, something it had not managed until that point, Kick rung in the new year by hitting a new monthly record for the metric. And while February saw things scaled back a bit, March saw it once again climb a new peak and stay in the green across most metrics.
Last month saw the Stake-backed streaming service hit 150K Active Channels for the first time since July 2023 as more streamers continued to join its community. Kick also reached a new Games Streamed record of 4.3K, thus maintaining its streak of passing the 4K milestone having first reached it last December.
Most impressively, it hit another peak in terms of monthly watch time after touching the 146M HW mark for the first time ever. The green platform also saw a new record of 203.2K Average Viewers, the first time it had achieved this milestone and more proof of its growing influence in the market, especially the esports live broadcasting segment.
We also have to mention the fact that Kick touched 900K Peak Viewers for only the second time ever and the first time in six months. It also passed 2.9K Active Channels for the first time in eight months, showing how successful March was, helping continue its journey to becoming a prominent player in the global content creation market.
Most watched Kick streaming categories, March 2024
Just Chatting continued to be the most dominant name by this count, registering 55.3M HW across the previous month, which was almost the same figure as February. In second and third were Slots & Casino and Grand Theft Auto V (GTA), which are the two biggest options outside of the top spot for Kick viewers and continue to form a big part of its growing success.
Rounding off the top five are Call of Duty: Warzone and Fortnite, two of the biggest names among audiences and creators when it comes to popular video game choices to play. The latter has been riding a wave ever since its OG season update in December, seeing a watch time growth of 58% from February, with its peak viewership shooting up by more than 200%.
Activision's legendary shooter series has found a home for itself on Kick, attracting millions of viewers daily. That is why two of its titles find a place on this top ten leaderboard, with the newest release, Call of Duty: Modern Warfare III, sitting in the ninth spot despite a not-so-satisfactory reception upon release.
Garena Free Fire, League of Legends, and Old School RuneScape make it a gaming-dominated list for March, with the last name benefitting from the Easter event released recently. Last but not least is Other, Watch Party, which saw a rise of 12% in its month-on-month watch time, helping retain its ranking from February.
Most watched and most popular Kick channels, March 2024
Most watched and popular channels on Kick in March 2024
Adin Ross maintains his dominance of Kick as its most-watched streamer even though his watch time went down by almost 20% last month. Although none of his live broadcasts from March stood out in terms of audience numbers, they continued to feature prominent guests like Jake Paul, xQc, Sexyy Red, Trippie Redd, and Machine Gun Kelly, helping him increase his profile and reaffirm his status as the numero uno name on the platform.
Next is Mellstroy271, who has continued to raise his profile and become one of the biggest names on Kick over the past few months. Having finished fourth on the February list, he continued to grind and has firmly entrenched himself as one of Kick's standout names with a second-place finish in March. Of course, his content is not for everyone, but enough viewers are tuning into his streams to validate whatever he has been posting so far and lead to any changes in his streaming style.
The last name here to cross 4M HW is N3on in third, helping the American consolidate his place among the elite in the Kick community. He was a lot less active in March, which explains why most of his month-on-month figures were in the red, and with his trip to The Philippines ongoing, there is a chance he loses some more ground when the rankings for April are computed.
Fourth is xQc, who spent more than 60% of his time in March filtering between videos in the Slots & Casino genre and playing GTA V. However, it was a stream in the Just Chatting segment that gave him his highest peak online viewership figure, although fans will hope that his streaming a lot less than February is just a one-off and not something that becomes the norm.
Rounding off the top five is the Colombian sensation Westcol, who owns the distinction of owning the most popular live stream on the platform thanks to a September 2023 Stream Fighters 2 broadcast that crossed 800K PV. Having streamed almost daily across March, he continued to leverage the popularity of the Kings League Americas' maiden season to reach more viewers and re-enter the top five of these rankings.
Another controversial figure, Iceposeidon, also made a comeback after recording almost 2.9M HW last month. Having barely been active across the first two months of the year, he came back with a vengeance, first holding a subathon and then an ongoing daily Japan Challenge series. In the latter, he wears an Apple Vision Pro and roams the streets of cities in the Asian nation looking to meet new people and complete challenges, with the stream ending once he reaches 100K points. This series of videos has been quite a hit among viewers and helped him re-enter the public consciousness.
Ac7ionman follows in seventh as the last name to cross 2M HW, although this number could not stop him from falling two places compared to the previous month's leaderboard. One of his most prominent live streams from March was a collaboration with countrywoman Amouranth, who — in a neat circle — ended as the eighth-most viewed broadcaster last month. Her videos of the two days of collaboration live streams with ac7ionman were easily her most watched, once again proving how such unions can help attract more viewers to a channel.
Konvy was ninth, with his countdown to 100K followers that spanned March catching the eyes of the Kick community and helping bring more viewers to his channel. Last is Yourrage, another platform regular whose airtime increase also saw a rise in his watch time, helping him return to the top ten of this list after missing out on the past few months.
Most watched and most popular Female Kick streamers, March 2024
Most watched and popular female streamers on Kick in March 2024
There is only one winner here, with Amouranth doing 385.8% better than the next-best entry, Demisux. The latter is the only other name to pass 300K HW, with her content mostly revolving around IRL activities. It also continued her run as the second-most viewed female content creator on Kick, with her most popular broadcast reaching 11K PV, just 5K short of the topper.
Third is Nadia, who retained her place from February to firmly establish herself as a top name in these rankings. Like the previous month, her average viewership number was one of the highest recorded of any female streamer, with her 4.4K AV being within 750 people of a high-profile name like Amouranth.
Woodbabi is fourth, having also done enough to keep her spot near the podium compared to February. She also saw a 136% increase in her peak concurrent viewership, having achieved these solid numbers in just 84.5 hours of screen time showing that she is one of the more in-demand women in the Kick community.
Turkey's Blush comes in next to break the American hegemony at the top of this list, hitting 96K HW. Her commitment to games like League of Legends and Counter-Strike 2 has played a big part in keeping her this high up, with her ranking also remaining the same month-on-month.
Three more American streamers in Crystal, Samxfrank, and Xenathewitch find places in the bottom half of this table. Their content ranges from ASMR to Pools, Hot Tubs & Bikinis to Fitness and Health, with the former two names being new entries on this March table.
Shakomako from Kazakhstan comes in sixth thanks to a rise of 36% in her monthly watch time, aided by a dedication to producing content in the Just Sleeping category. Another Turkish name, Nesrin, rounds off this standing as she joined her countrymate in streaming a lot of video games that helped her attract more viewers and keep her place in this top ten ranking.
