Kick continued its upward trajectory in March 2026, reaching a major milestone of over 500 million Hours Watched (HW). This marks the platform’s strongest monthly performance since October 2025, reinforcing its steady recovery and expansion in recent months.
What were Kick's viewership and streamer activity trends in March 2026?
The growth wasn’t driven by a single spike but by consistent improvements across core metrics. The number of active streamers increased by 1% month-over-month, reflecting a gradual expansion of Kick’s creator base. At the same time, average concurrent viewership (CCV) rose by 2%, another sign of stable audience growth throughout 2026.
One of the more telling indicators of the platform’s evolution was content diversity. In March, Kick set a new all-time record with 5,734 distinct categories streamed, surpassing the previous high recorded just two months earlier.
What were Kick's top content genres in March 2026?
At the genre level, most major ones posted moderate gains, typically ranging between 1% and 5%. However, several segments stood out with significantly stronger movement. Survival Games emerged as one of the fastest-growing categories, increasing by 19% in Hours Watched, driven by sustained interest in titles like Resident Evil Requiem, Rust and Minecraft.
Not all genres followed this upward trend. Mobile Gaming declined by 7% due to reduced interest in key competitive titles, while Dota 2 experienced a sharp 21% drop, primarily linked to a quieter co-streaming esports activities.
What were Kick's top games and categories in March 2026?
Viewership performance of Counter-Strike was particularly notable as it surged by 35% in total Hours Watched, fueled by continued demand for case opening content and competitive play. Meanwhile, League of Legends recorded a 17% increase, largely supported by esports coverage and co-streaming activity, particularly from creators like Gustavo "Baiano" Gomes.
Beyond gaming category performance, March was also defined by standout live events. The Special Events category, while not among the top 10 by total Hours Watched, generated the highest peak audience of the year. It reached 841,000 concurrent viewers, outperforming the next closest category, Just Chatting, by a significant margin.
Who were Kick's most-watched channels in March 2026?
Kick's top streamers by concurrent viewership & watch time (March 2026)
This spike was driven by Luis "WestCOL" Álvarez, who hosted a broadcast featuring Gustavo Petro, President of Colombia. The stream became the most-watched broadcast on Kick in 2026, surpassing even major events organised by Adin Ross under the Brand Risk Promotions banner.
The platform’s creator ecosystem also continues to diversify geographically. March’s top rankings featured creators from the Middle East, Eastern Europe, the United States and Japan, showing Kick’s increasingly global reach.
Who were Kick's top female streamers in March 2026?
Among female creators, Andrea Valdiri recorded the highest average audience in March. A Colombian influencer, dancer, and entrepreneur with a large social media following, she is known for her high-production IRL content and mainstream appeal.
More broadly, the female creator segment on Kick is largely driven by South American streamers and spans a wide range of content formats, from gaming to high-production IRL streams. This diversity reflects the platform’s broader content mix beyond traditional gaming.
