Boxing matches featuring content creators have become a staple in the industry, and now Jake Paul is offering $20 million each to streamers Kai Cenat and Adin Ross for a potential boxing match. The influencer boxing trend started seven years ago with KSI and Logan Paul, and it has continued to grow in popularity ever since. Paul’s recent offer comes after his high-profile victory against Mike Tyson, which set a new Netflix record for concurrent viewership.
Recently, Paul appeared on a livestream hosted by one of the biggest U.S. streamers, Adin Ross, where they discussed the possibility of this major boxing event. During their conversation, Ross suggested that a fight between him and Kai Cenat could be a massive draw, further adding to the buzz around Paul’s offer.
Paul didn’t hold back, putting $20 million on the table for each streamer if they agreed to the fight. Ross hesitated for a moment but eventually said yes. Now, all eyes are on Kai.
There’s no question this fight would be a massive draw, pulling in tens (if not hundreds) of thousands of viewers from around the world. Both streamers have enormous fan bases that extend far beyond North America. Adin Ross is one of Kick’s biggest stars, to the point that he even got a shoutout during Donald Trump’s election victory announcement. He also hosted a livestream with Trump that shattered his channel’s concurrent viewership record. Meanwhile, Kai isn’t just Twitch’s top creator in the US: he’s the platform’s #1 streamer globally.
When it comes to numbers, last year was all Kai Cenat: he didn’t just outperform Adin, he dominated the entire streaming scene. Meanwhile, Adin has already secured his place as one of the most influential livestreaming creators in the U.S. Though he streams less frequently now, it hasn’t affected his viewership as he continues to draw massive audiences with every broadcast.
Streams Charts has been tracking viewership stats for boxing events featuring content creators for years, and the numbers speak for themselves: top events in this category can draw millions of viewers. The biggest standout is La Velada del Año, an annual event hosted by Spain’s top influencer, Ibai “Ibai” Llanos. These tournaments regularly break records, and the latest edition didn’t just become Ibai’s most-watched stream, it was the biggest broadcast in Twitch history, helping the platform hit an all-time record for concurrent viewership.
As the graph shows, other similar events are just as popular. The Tyson vs. Paul fight, for example, attracted over 2.2 million viewers at its peak, and that's not even counting the Netflix broadcast.
If Kai accepts the offer, viewers can witness one of the biggest events in livestreaming history: at least, until Jake Paul and Logan Paul step into the ring.
