QTCinderella’s recipe for success: Master Baker enjoyed a stark growth in viewership for Season 4

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Starting on June 19, 2025, the fourth season of ‘Master Baker’ took Twitch by storm. The baking show hosted by streaming personality QTCinderella has been a major hit with its yearly editions, and the recent 2025 season was QT’s most popular Master Baker yet – bringing over 40,000 concurrent viewers to her Twitch channel multiple times during Season 4.

Inspired by series like The Great British Bake Off, QTCinderella brings together various streamers and online personalities to attempt a baking challenge with no recipe; creators are left with just their cooking skills and wits to guide them, usually leading to chaos and hilarity. Season 4, which took place from June 19 to 22, featured some of Twitch’s most popular North American creators, contributing to the total following of the event.

Master Baker Season 4 participants

• Ludwig Ahgren
• Maya Higa
• Jason “Jasontheween” Nguyen
• Leslie “Fuslie” Fu
• Lily “Lilypichu” Ki
• Bryce “Arky” Justice

Season 4 of Master Baker also brought some slight changes to the format to keep things fresh. Featuring such a stacked featuring cast of content creators and personalities, QTCinderella made this edition of Master Baker a ‘no-elimination’ season. Whereas in previous editions where a competitor is eliminated each episode, QT kept each of the attending creators during the four days of competition, ensuring fans of these creators were engaged for the entirety of the event.

The opening episode of Master Baker Season 4 received over 40,000 concurrent viewers on QTCinderella’s personal Twitch channel, immediately marking a new record for the show. The first episode also featured Guest Judges FaZe Kaysan and Imane “Pokimane” Anys, and the other three episodes of the season featured famous Guest Judges of their own. For the fourth season of her show, QTCinderella drew on many corners of the North American livestreaming scene. 

After four days of competition baking, Maya Higa was crowned the ultimate champion of the event, edging out Lilypichu who finished just a few points behind her. But these events are never about who wins and loses, but instead putting on an entertaining and polished show for tens of thousands of fans live. Take a look and which episode shone brightest: Streams Charts has collected the viewership for each episode of Season 4 of QTCinderella’s Master Baker.

QTCinderella’s Master Baker Season 4 viewership statistics

Although the opening episode of the new baking show received the highest Peak Viewers (PV), the finale of the season recorded the most total watch time, 131,017 Hours Watched (HW). Across the four episodes, Season 4 of Master Baker came just shy of 400,000 HW in under 15 hours of total Airtime. Compared to the previous seasons, the newest 2025 edition marked a significant uptick in viewership, reflecting the growth of QTCinderella herself as an internet personality, and particularly as someone with a reputation for hosting great livestreamed events (ie. The Streamer Awards).

Whereas Season 2 and 3 of Master Baker failed to reach 30,000 PV, the newest edition smashed these previous records. Not only was the newest season a major success in terms of peak viewership, but it also more than doubled than Average Viewers of the previous Master Bakers seasons. In total, more than 27,000 Average Viewers were recorded throughout all four episodes of QT’s baking event.

Across recent years, QT has delighted countless livestreaming fans with her well-produced livestreamed events. Whether the massively popular The Streamer Awards or her own passion projects like Master Baker, QT’s events continue to grow with each edition, and QT herself keeps finding new collaborations, content, and ideas to create the most entertaining content possible.