Over the past few months, Rumble has slowly but surely gained a foothold in the highly-lucrative online streaming business with its content creator-friendly perks and the freedom to broadcast on multiple platforms at once. That is why it has signed up the likes of Kai Cenat, iShowSpeed, and RiceGum and continues to attract more such prominent names with each passing day.
Streams Charts has for a while ranked streamers every month across popular sites like Twitch and YouTube, and with Rumble now becoming a featured player, it's time to do the same for its online stars. A few highlights include the impact that RiceGum has had in a short period, the high number of right-wing channels, and the continued impact that Andrew Tate continues to have on the green platform.
When looking at the platform’s overall numbers for July, it notched 33M Hours Watched, 197K Peak Viewers, and 47K Average Viewers. This was an improvement across all the metrics apart from the peak concurrent viewership, which fell by 59% compared to June. Of course, these numbers are nowhere near Twitch or even YouTube, but with the marginal gains being made each month, the gap is slowly but surely lessening.
With more big-name streamers joining the bandwagon, Rumble should expect to be the third most followed and preferred live broadcasting platform by the end of 2023. The numbers it is pulling in are pretty impressive for a young organization, and there is a lot to take away in terms of positives, especially with the popularity of some names that will be mentioned below.
Most watched channels on Rumble in July 2023
Once again, this list of the most-watched channels on Rumble in July contains lots of right-wing media names. At least of these channels are American conservative media organizations, while the rest are personal handles that belong to either American conservative political commentators or a men's self-improvement group, with one prominent streamer nestled in there somewhere.
InfoWars and Newsmax TV continued as the top two, and they continued to be watched by almost an equal amount of people. Of course, amassing 700-plus hours of airtime is really something, which both these accounts have done alongside RT and RealAmericanVoice. In this regard as well, the top two were so similar with the topper edging this battle as well.
RiceGum’s impact in such a short time cannot be underestimated, as he would not have had the whole of July to stream, having only joined the platform in its first week. He had the third-least airtime of all the entrants but managed a solid ninth position, just ahead of the equally impressive The Dan Bongino Show, who had the least broadcast time of around 15 hours but still entered the top ten thanks to his loyal fanbase.
Most popular Rumble channels in July 2023
Having finished second in June, Kai Cenat and iShowSpeed were able to go that one step further and cement their place at the top after doing 149K PV. As two of the most promising streamers today on their respective platforms, the duo is a shining light for Anglo-American audiences, with their show progressively pulling in more peak concurrent viewers and becoming a recurring highlight for Rumble.
Having topped the charts in June, TateSpeech featuring Andrew Tate fell all the way down to fifth, behind the likes of Donald Trump Jr., SNEAKO, and Russell Brand. Once again, there’s a huge right-wing political presence, with the likes of Right Side Broadcasting Network, The Dan Bongino Show, and Phil Godlewski 2.0 maintaining their popularity from June and continuing to broadcast their views to millions.
Of course, the presence of a comedian in Brand, a self-motivational channel, and a sporting league in power slap shows that diverse content can be popular if the quality is high. However, for now, there is a prevalence of religion and far-right ideologies on Rumble that have helped multiple accounts and organizations accrue quite impressive fanbases worldwide.
Most watched female channels on Rumble in July 2023
The top ten list this month is more or less the same as June, with only one new entrant down in the tenth spot, as Delora OBrien - The Gathering replaced Ark of Grace Ministries, which fell to the 11th spot. In fact, the top five have remained the same over the past two months, as Wendy Bell Radio topped the charts with 440K HW. Once again, her high airtime across July helped her easily sit on the throne, with the next best entry sitting 13 hours behind her in broadcast time.
Again, most of these handles are either political commentators or focus on all things religion, although the latter are not afraid to share their political views and mix these thoughts with their theological content. There are also two accounts, Chicks On The Right and Diamond and Silk, that feature two co-hosts delivering reactions and political content to viewers.
Most popular female Rumble channels in July 2023
The top six here are the same as the top six that came out in June, with JULIE GREEN MINISTRIES bearing Wendy Bell Radio to the summit after hitting 23K PV, with the difference between their numbers also being exactly the same. The remaining four spots too are the same as in the table from the previous month, with only their positions moved around.
What is intriguing is that the top spot’s lead over the rest has not increased or decreased, although her own peak has also remained the same. Despite there being enough competitors to her type of content, which is of the biblical and religious kind, she has been able to become far more popular than the rest. Perhaps her political leanings and fearless “posting of videos without having to use code words” has resonated with audiences better.
