Streams Charts launches tool for brand monitoring in livestreaming

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Streams Charts, the livestreaming analytics platform, has launched Brand Radar, a standalone tool for tracking brand and keyword mentions across live streaming. The tool monitors Twitch, Kick, and YouTube Gaming, helping teams see how brands, products, campaigns, and other keywords are discussed across live chats and channel bios.

While existing brand-monitoring platforms can track coverage across much of the web, live streaming remains harder to monitor. Teams often have to watch channels manually to understand whether a brand is being discussed, where the mentions are coming from, and how often they occur.

Brand Radar is available now at streamscharts.com/brand-radar

Brand Radar brings those conversations into one workflow. Users can see every mention with details on when it occurred, which streamer it appeared around, and which chatter posted it. Mentions from channel bios are also included, giving teams a broader view of how a keyword appears across the livestreaming ecosystem. Results are available in the Brand Radar interface and can be exported in CSV or Markdown formats.

Users can start exploring results as soon as they add a keyword. Brand Radar provides access 

to mentions from the previous 24 hours, 7 days, or 30 days, so teams do not have to wait for new data to accumulate.

Brand Radar is available independently of the Streams Charts PRO subscription, with the first tracked keyword free. Additional keywords cost $10 per month each. Each tracked term can include up to three keyword variants, helping teams capture different ways a brand or product may be mentioned.

"Live streaming is increasingly part of how people discover and discuss brands, but it is still difficult to include in standard monitoring workflows," said Nazar Babenko, Product Manager at Streams Charts. "Brand Radar gives teams a way to see those conversations without manually watching streams, while keeping the workflow familiar for people already tracking their brands across other channels."

The tool is designed for marketers, PR teams, sponsorship professionals, and agencies looking to understand how brands, products, campaigns, or sponsored activations appear in live streaming conversations.