Streams Charts is making it easier for streamers to understand who watches their content and how their audience connects with the wider livestreaming ecosystem. Starting today, Streamer subscribers can purchase two advanced analytics add-ons — Audience Geo & Demographics and Audience Overlap — as standalone add-ons, without upgrading to a Streams Charts PRO subscription.
Please note that both add-ons are currently available for Twitch channels only. Previously, these features were exclusive to Streams Charts PRO. Now, Streamer subscribers can purchase each add-on individually, making it easy to choose only the tools they need.
Audience Geo & Demographics helps streamers understand their viewers better
Understanding your target audience is one of the most important aspects of growing a channel. With the Audience Geo & Demographics add-on, streamers can see where their audience comes from, analyze viewer retention by country, and discover which popular creators share similar audiences in specific markets.
The add-on also provides deeper demographic insights, including viewers’ gender, family status, and dominant age groups. These data points can help streamers prepare stronger sponsor pitches, improve brand integrations, and build more relevant marketing campaigns.
In addition, Audience Geo & Demographics gives creators a clearer view of their audience’s income level, professional background, interests, and hobbies. The better streamers understand their viewers, the easier it becomes to create content, partnerships, and campaigns that match audience expectations.
Audience Overlap for authorized streamers: Discover competitors and potential partners
The Audience Overlap add-on is available for connected Twitch channels (authorized on Streams Charts) and shows which other streamers are watched by the same audience. By comparing audience overlap, creators can better understand their competitive landscape and identify potential partners for collaborations, joint broadcasts, and cross-community activations.
For streamers looking to grow their channel, these insights make it easier to discover creators with similar communities, evaluate potential collaboration opportunities, and build more effective content partnerships.
The Audience Overlap add-on unlocks access only to the “Viewers Overlap” page.
How to buy Audience Geo & Demographics and Audience Overlap
Previously, audience demographics and overlap insights were available exclusively to Streams Charts PRO subscribers. Now, both add-ons can be purchased separately by users with a regular Streamer subscription. Each add-on costs $19 per month or $199 per year. Since the add-ons are purchased individually, users can choose only the tools that match their current goals and budget. You can calculate the final price and complete your purchase through this link.
Streams Charts continues to develop new analytics tools for livestream creators, helping them better understand their audiences and make more informed content decisions. To stay up to date with the latest product releases, feature updates, and company news, be sure to visit our dedicated Updates Blog.