The viewers are the most important thing for a streamer. They are the driving force behind the thousands of creators on Twitch. Having viewers that are active on the stream chat is something every streamer wishes for. It makes the broadcast more enjoyable for the creator himself, and also for his audience.
Chat activity is determined by several factors, including Engagement Rate. This metric shows the ratio of Active Chatters (number of viewers who have sent one or more messages in the stream/s' chat) to Unique Authorized Viewers (number of individuals that are authorized on Twitch and watch the stream/s directly on the platform).
In this analysis, we'll talk about the Twitch streamers of August, whose engagement rate should appeal to advertisers. To exclude small and suspicious streamers, we set the following conditions: streamers with 100,000 or more followers; at least 100,000 messages sent in their chat during August; and an average number of viewers of their broadcasts equal to 5,000 or more people.
Most popular Twitch streamers in August by Chat Activity
On average, major streamers have a chat engagement rate of 7-15%. The given list of streamers on the infographic boasts a figure above 25%.
The streamer with the most active chat in the month of August was Spanish-speaking streamer davooxeneize. He had a 35.2% chat engagement rate, having spent over 122 hours on the air. Despite only having 58.8K Active Chatters, 2.47 million messages were sent by his viewers during August.
Davooxeneize streamed mainly Just Chatting, which is a category where the streamer interacts a lot with the chat. He mainly talked about football with his viewers, discussing transfer news, and other things related to the football world. He gained 41.8K new followers in the month of August, so it's clear more and more viewers are enjoying his streams.
In second place we have DougDougW with a chat engagement rate of 34.5%. DougDougW streamed mostly Just Chatting, and Peggle in the month of August. The English-speaking streamer had 46.3K Active Chatters in August, but his number of total messages was astonishing at 1.36 million. Worth noting, that both the top two streamers in the list don't have a big number of Active Chatters, but still have an insane amount of total messages sent.
Another Spanish-speaking streamer made his way into the top three, and this time it was AgustinUnaplay8. His chat was the third most active on Twitch in the month of August with a 31.6% engagement rate. He mainly streamed Dead by Daylight throughout the month of August. AgustinUnaplay8 had 26.9K Active Chatters, which is not a big number, but his viewers sent him 892.8K messages, in the almost 115 hours he streamed.
With a chat engagement rate of 30.5%, English-speaking streamer billzo secured fourth place in the list. He only had 7.5K Active Chatters, but that is because billzo only streamed for 2.6 hours in the month of August, streamed Just Chatting. His viewers sent him 117.5K messages, during the time he was live.
PaymoneyWubby is yet another English-speaking streamer that makes this list. In the month of August, he had a chat engagement rate of 29.4%. With 28.9K Active Chatters, PaymoneyWubby received 928.6K messages. PaymoneyWubby only streamed Just Chatting in the mount of August, and did it for almost 33 hours.
In sixth place, we have Arabic-speaking streamer drb7h, who had a chat engagement rate of 28.9%, and is the only Arabic-speaking streamer on this list. The main game that drb7h streamed was Grand Theft Auto V. In the month of August he had 23.4K Active Chatters, and 222.8K messages were sent on his stream.
BigBossBoze is the last English-speaking streamer on the list. She had the seventh most active chat on Twitch in August, with an engagement rate of 28.8%. BigBossBoze only streamed in the Just Chatting category, mainly watching crime documentaries. She is the biggest streamer on Twitch that dedicates solely to the "crime" genre. With 11.7K Active Chatters and 204.7K messages sent in her chat in the last month, she secured a seventh place on this list.
Coming in on eighth place, we have the first of two Polish streamers, vysotzky. He is a League of Legends streamer and had a chat engagement rate of 28.7%. With 53.2K Active Chatters, 1.6 million messages were typed in the streamer chat. This is an amazing number that puts him in third place in this list when it comes to most messages sent. Vysotzky is also the second most watched streamer on the list with 1.24 million hours watched.
YoungMulti is the second Polish streamer on the list. He is a music artist and also a streamer, who mainly broadcasts Just Chatting. In the month of August, he had a chat engagement rate of 26.8%. YoungMulti had 67K Active Chatters (the second most on the list), and his viewers sent almost 1.6 million messages.
To finish this list we have Brazilian streamer LuquEt4. LuquEt4 is one of the biggest Grand Theft Auto V role-play streamers in Brazil, and in August his chat engagement rate was 26.5%. He had an impressive number of Active Chatters at 143.7K, and received an equally impressive number of messages from his viewers, with 2.24 million messages being sent. LuquEt4 also gained 158.6K new followers in the month of August (by far the most on the list), and his viewers watched 3.9 million hours off his stream.
