The list of most watched sponsored streams in July continued to follow a trend that has emerged recently on Twitch and YouTube. The latter mostly consists of content creators tying up with video games or developers to showcase the gameplay of a new release or fresh updates that have gone live.
Meanwhile, the purple platform has many more streamers partnering with organizations for a specific broadcast or as part of a mutually exclusive relationship. This includes energy drink companies, tech firms, and online merch stores, although the content mostly revolves around gaming.
Top sponsored Twitch streams in July 2024
The most-watched sponsored stream last month on the Amazon-owned streaming service was from Jynxzi and one of the various Console Pro League tournaments he usually plays in Tom Clancy's Rainbow Six Siege. This particular broadcast from July 27 — which involved him participating in an $85,000 event — was sponsored by G FUEL, which calls itself the 'best gaming and esports energy drink' and has its own Twitch team that regularly pops up on these lists.
Next was Caedrel's sponsored stream of the LEC Summer 2024 Playoffs Lower Bracket Final between G2 Esports and Team BDS. It was aired in partnership with Polish e-commerce company Displate, which makes 'wall art built to last forever.' Their association has even seen the website put up a separate section with artwork recommended by the German star, mostly consisting of items from his games of choice, League of Legends.
HJune was third with 414K Hours Watched for his sponsored stream of Global Warfare 2, a Twitch Drops-backed Rust event organized by FancyOrb. This four-day RP content-focused event was also open to all players and had six new Twitch Drops for viewers. The best part about this exercise was that it raised money on the server that was donated to a charity voted on by the Discord community over the following weeks.
Rohat's live broadcast in partnership with KingCans, Deskyou, and Sourire was fourth. It involved other popular streamers from the German-speaking community, including AbuGoku and BreitenBerg, as the group played various games over almost two days. The video was sponsored by the online food and beverage store KingCans, the personalized gaming mousepad manufacturer Deskyou, and the online merchandise store Sourire.
French superstar Kamet0 rounds off the Twitch list with his sponsored stream alongside Logitech. The coverage of his team, Karmine Corp, playing Team BDS in an all-French Lower Bracket Semifinal at the LEC Summer 2024 helped attract almost 351K HW. Unfortunately, the highly popular side lost a hard-fought encounter 2:3 to get knocked out and just miss out on qualifying for the LEC Season Finals 2024.
Top sponsored YouTube Gaming streams in July 2024
Atop this list was SmallishBeans' live broadcast of his participation in the MCC x Minecraft: The Ender Cup held on July 27. The forty-ninth event of the MC Championship was a collaborative effort to commemorate the game's 15th anniversary and saw Purple Pandas — consisting of Smajor1995, PearlescentMoon, fWhip, and bekyamon — emerge as the victor. Lime Llamas, the team that SmallishBeans represented, finished seventh with 14,730 coins.
Typical Gamer was second after this July 20 collaborative effort with Fortnite for its newest crossover saw him reach 18.1K HW. Labeled 'Cursed Sails,' it arrived as part of the July 19 hotfix update and will last until August 6. It also advertised Fortnite's Most Wanted by Superplastic (who is the owner and creator of the world's first massively popular animated character universe launched on social media), a free-for-all like where up to 12 players collect paint cans and graffiti billboards and gain Superpowers to climb the leaderboard.
Wankil Studio - Les VOD came third for his sponsored gameplay of Once Human, a post-apocalyptic open-world survival game. It was released on July 10 by Starry Studio to a solid reception, with the free-to-play aspect making it an attractive prospect for those who love the genre.
Next was Ludwig, who played another hotly-anticipated game, Marvel Rivals, with Twitch superstar Tarik. The superhero team-based PvP shooter from Marvel Games and NetEase Games is in its Closed Beta Test, which kicked off on July 23 and will continue until August 5. It has mostly been received warmly, but it remains to be seen how the developer polishes the game to ensure the final product does justice to expectations.
Last but not least came TeeP, who live-streamed a lot of Season 1 of XDefiant, another title that did well on the purple platform during its initial days. However, user reviews for the new update have not all been positive, so developer Ubisoft will have to work overtime to ensure any required fixes are implemented soon so that the hard work put in over the past two months doesn't go to waste.
