Victoria's Secret Fashion Show 2024 ends as year's top Entertainment stream

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The Victoria's Secret Fashion Show 2024 was held at the brand's flagship store in New York City on October 15. The event, returning after a six-year hiatus, was hotly anticipated, helping it achieve viewership success and become one of the most popular livestreamed events of the year across platforms.

  Tyra Banks' return to the ramp was the most anticipated moment of the night (Image via Getty)   

This iconic fashion event had a 30-minute pre-show hosted by American model and actress Olivia Culpo and Latina TikToker Tefi Pessoa. However, it was the main segment that really hit it out of the park, consisting of supermodels returning after decades, star performers, a former first lady, and a more environment-friendly and inclusive runway presentation.

The Victoria's Secret Fashion Show 2024 had an airtime of around two hours and registered a massive 2.67M Peak Viewers. The official channel on YouTube contributed 2.13M PV to this figure, putting it among the five most popular broadcasts this year across platforms and at the number one spot among entertainment streams on the red platform.

  Most popular entertainment streams on YouTube this year   

Among the other top entertainment broadcasts this year on YouTube is the Eurovision Song Contest 2024, the most popular edition by average viewership. There was also the retirement livestream of renowned Aqua Ch. from August 28, labeled as her graduation, which comprised guest appearances by other hololive members and remains the record for concurrent viewers achieved by a VTuber across platforms.

There are also podcasts from Brazil, a charity football match between American and English streamer groups, and a Pakistani and Vietnamese entertainment channel each. A beauty pageant from Thailand is another entry related to fashion, with the final round of selection for the country's representative at the Miss Grand International 2024 beauty pageant attracting 635.4K PV.

Most popular non-esports livestreamed events in 2024

The Victoria's Secret Fashion Show 2024 was also among the biggest non-esports events held so far this year, slotting into the fourth spot. Only the La Velada del Año IV, Apple Event 2024 September 9, and the Nintendo Direct - 18.06.2024 did better on this table ranking entries by peak concurrent viewership.

It also recorded 2.83M Hours Watched and 1.34K Average Viewers, with the night's biggest highlight being the appearance of Tyra Banks, who retired from modeling in 2005. She made a much-discussed return to the ramp in a striking black ensemble, bringing back memories of her previous association with Victoria's Secret, for whom she walked nine shows during her first tenure.

The model lineup for the event was also star-studded, including numerous big names like Bella Hadid, Barbara Palvin, and Adriana Lima. Gigi Hadid was also on hand to set the ramp on fire with her pink lingerie paired with large matching wings. Carla Bruni, the former first lady of France, also walked her first Victoria's Secret Fashion Show, turning a lot of heads in the process.

Another massive talking point was the Victoria's Secret Show debut of the legendary Kate Moss, who graced the runway alongside her 22-year-old daughter, Lila Moss. The 50-year-old supermodel was seen wearing a see-through black lace slip dress over a black bodysuit with cutouts in the abdomen, complemented by feathery angel wings.

  Kate Moss' Victoria's Secret debut was another highlight moment for fans (Image via Getty)   

Overall, it was a successful return for one of the biggest nights in global fashion, which was discontinued in 2019 after allegations of having a lack of diversity. With live performances conducted by an all-female lineup for the first time, headlined by Cher, Tyla, and BLACKPINK's Lisa, it showed that fashion shows remain a huge viewership draw when done right.