Z Event is an annual charity event from French streamers ZeratoR and DacH. The marathon has been held for 6 years in a row and every year the event attracts more and more viewers and donations. 2021 became a special year for the event: the participants raised €10M and attracted over 1M viewers, and some streamers set new personal records in terms of broadcast viewership.
Adrien Nougaret and Alexandre Dachary brought together 48 content creators in Montpellier and ran a joint marathon to raise funds for the humanitarian organization Action Against Hunger.
The main event took place from October 29 to 31 – and on the 28th, as part of the marathon, a concert was held with the participation of French artists. On weekends, the streamers shared the same house – broadcasting all kinds of games, talking to each other, and just having fun on the broadcasts.
Z Event 2021 ran from October 28 to November 1 and was on the air for 60 hours. The event was broadcast only on Twitch and generated 22.8M Hours Watched. Compared to the 2020 marathon, Hours Watched increased 66%.
During the event (October 28-31) the top ten French-speaking channels featured only the participants of the Z Event. The overall level of viewer interest was high – but massive channel-to-channel raids also took place: streamers, upon completion of their own broadcasts, transferred the audience to the channels of other participants, so the same people managed to watch the same broadcast, but from different content creators.
Viewership success of Z Event 2021
Comparison of Z Event 2021 with the past years
A total of 1.3M Peak Viewers have watched the Z Event 2021. The viewer influx on broadcasts in comparison with the previous year was as much as 97%! In addition, the number of Average Viewers increased by 53% compared to the last year, reaching 379K.
A new charity record
Fundraising for charity has always been the main goal of the Z Event. This year, the marathon raised a record €10M for Action Against Hunger. Compared to 2020, 78% more money was raised.
The most popular Z Event 2021 Twitch video which set a fundraising record
The event was supported by top streamers of the platform, for example, English-speaking streamer Imane “Pokimane” Anys donated €10K for the Z Event 2021. As in the past year, the President of France drew attention to the Z Event.
“Together we can move mountains. You did it again, Z Event! A big thumbs up!”
Emmanuel Macron, President of France
Most viewers watched Z Event 2021 on the channel of the organizer (ZeratoR): 720K. This is a new record for Adrien Nougaret himself: according to this metric, he got into the top 10 most popular Twitch channels of the platform of all time.
The second most popular broadcast of Z Event 2021 was held by Inoxtag – 452K Peak Viewers. Behind him is Gotaga with 408K Viewers, while Corentin Hussein even surpassed ZeratoR in terms of Hours Watched: 2.3M as opposed to 2.2M.
Z Event 2021 is a great example of how entertainment content can be combined with philanthropy in the context of streaming. Every year the event attracts more and more viewers and donations, so it will be interesting to see if Z Event 2022 can overtake this year's marathon and break the record for viewers and donations alike.
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