On September 12, Apple held a major presentation called Wonderlust and introduced new Apple Watch models, the 15th model of the iPhone, and other products. The broadcast, which featured a video announcement of the new releases with commentary from the company's heads and employees, attracted over 2.8 million Peak Viewers.
During the event, the company showcased the Apple Watch Series 9 and Apple Watch Ultra 2, as well as the iPhone 15 and iPhone 15 Pro, which for the first time featured a USB-C port. The focus of the presentation was on the technical specifications of the new models, such as the processors, new cameras, and the new material used for the casing, etc. In addition, the developers also announced that the new iPhones will support original versions of popular games, such as Death Stranding, the remake of Resident Evil 4, Assassin's Creed Mirage, and Resident Evil Village. The company explicitly stated that they consider the iPhone 15 to be the best smartphone for gaming.
Also, Vision Pro, the mixed reality headset that Apple presented in June, was mentioned. The CEO of the company, Tim Cook, confirmed that it will be available for purchase in early 2024.
Presentation Viewership Statistics
Apple's presentation accumulated 3.9 million Hours Watched and drew 2.3 million Average Viewers. It is worth noting that the entire broadcast lasted slightly over one and a half hours, however, the presentation itself did not start immediately as the organizers waited for viewers to gather on the stream for about 20 minutes.
The official stream of the event was on Apple's YouTube channel. Additionally, some top content creators, such as xQc, ibai, LIRIK, TheGrefg, and others, also hosted restreams on their personal channels on Twitch and Kick. Canadian xQc gathered the most fans, 78.3 Peak Viewers. However, compared to the official broadcast, this is a relatively small audience.
Apple's top 5 presentations by Peak Viewers
The recent Apple's presentation has reached the third highest result by Peak Viewers among all other live events of the company. The leader in this indicator remains the 2022 presentation, which gathered nearly 3.7 million PV. Last year's broadcast has also become the leader in total Hours Watched with over 4.7 million HW.
Brand Mentioning During Presentation
Apple is one of the most popular technology brands in the world, surpassing its competitors by the number of mentions in the media or on the Internet. For example, on a regular day, the name Apple is mentioned up to 10.5K times in Twitch chats. This large number is attributed to the variety of products and services provided by the company: people discuss not the company itself but Apple Watch, Apple Music, Apple Pay, etc. The number of mentions for the Samsung brand typically ranges from 2.5K to 4K per day. Xiaomi, on the other hand, only receives a few hundred mentions. Of course, these proportions can vary depending on any events or presentations conducted by these companies.
Brands mention comparison on Twitch
Speaking of Apple's latest presentation, on September 12, the number of mentions of this company on Twitch increased from 8.7K to 38K messages. There were also more mentions of Samsung and Xiaomi — obviously, Twitch users were comparing the three companies to each other, discussing their products in the streaming service chats.
Most discussed announcements on Apple presentation
As for the most discussed innovations of the Apple presentation, most users in Twitch chats wrote about the new iPhone — 26.3K users sent about 40.2K messages with this word in one day. The phrase "Apple+Watch" accumulated only 3.1K messages during the same period of time. In light of these numbers, the virtual reality headset Vision Pro was hardly discussed — it was only mentioned 449 times.
Using our Brand Chat Analyzer tool, you can independently assess how brands are mentioned in Twitch chats.
