Apple hosted a major event where they introduced new versions of the iPhone, Apple Watch, AirPods, and other key products. The presentation was streamed on Apple's official YouTube channel and drew several million live viewers.
The standout announcement of the event was the iPhone 16, the latest iteration of Apple’s flagship smartphone. It boasts the new Apple A18 chip, which offers up to a 30% increase in performance compared to previous models. The iPhone 16 also features a new camera control button and advanced artificial intelligence capabilities. Moreover, Apple has promised that this new iPhone will be a powerhouse for gamers, capable of running AAA titles with ray tracing technology.
At the start of the presentation, Apple unveiled the Apple Watch Series 10, Apple Watch Ultra 2, and new AirPods. During these segments, the stream reached a peak of approximately 2.5 to 2.7 million concurrent viewers. The highest level of interest, with 3.57 million viewers, was during the announcement of the iPhone 16 and its gaming features.
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The presentation drew 27% more peak viewers than last year's iPhone 15 announcement. The most-watched Apple event remains the 2022 edition.
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