Adin Ross’ Brand Risk promotions did what it did best, delivered a chaotic night of entertainment across livestreaming platforms that reached hundreds of thousands of fans. Streams Charts breaks down the viewership results for Adin Ross’ most recent combat sports event, which earned almost 500,000 concurrent viewers.
Brand Risk 14, which was held at the UFC’s Meta Apex in Las Vegas, featured a varied card of MMA and boxing bouts, free to watch across Kick, YouTube, Twitch, Rumble, and more. It was the the most ambitious iteration of Brand Risk 14 yet, and one that might not come about again.
At Brand Risk 14, 22 fighters took to the stage in Las Vegas, Nevada. Adin Ross explained on X that he had attempted to secure a mix of entertaining and competitive fights for the night, and there was plenty of entertainment during the night.
Controversial result between Ray J and Supa Hot Fire
One of the more surreal match-ups of the night also became its most-discussed: R&B musician Ray J made his MMA debut against legendary internet meme Supah Hot Fire at BrandRisk 14, and their match was one of the oddest moments of the night.
Supah Hot Fire throws a single real punch and sparks Ray J out cold. Now Ray J is complaining cause he "thought they had a plan" pic.twitter.com/pN5E28xEV1
— caposa (@Grabaka_Hitman) May 24, 2026
Supah Hot Fire originally seemed hesitant to throw a single punch during the first round of the match, but after being hunted down against the ropes by Ray J, Supah struck back with a strong hook that caught Ray J and brought him down.
After the fight, Ray J directly addressed Supah Hot Fire in the post-match interview, telling him they both lost, and they had lost a lot of money. While the staff quickly diverted attention away from Ray J’s outburst, fans were quick to note the bizarre comments that seem to hint towards a fixed match.
Sean Strickwalk leaves early
While plenty had a good time at Brand Risk 14, not everyone was excited about the event. One of the biggest pulls of Brand Risk 14 was Sean Strickland appearing on the commentary desk, who ended up walking out of the event early.
Sean is an American MMA fighter and current UGC Middleweight champion known for his direct and sometimes offensive nature. While he appeared cheerful and engaged on the broadcast, Strickland ended up leaving the event early, and taking to social media to air his thoughts.
Leaving the event early, Strickland took to Instagram to publicly express his regrets over participating in Brand Risk 14. While still defending Adin Ross as his personal friend, he expressed his disgust, stating “I’ve never done anything so shameful in my life [as] being a part of this.”
Brand Risk 14 viewership
Brand Risk 14, across 11 fights received over 2.18M Hours Watched across Kick, Twitch, YouTube Live, Rumble, and Trovo, according to Streams Charts.
In total, almost 500 livestreaming channels provided coverage of Brand Risk’s event, with the majority of viewership for the night coming from Kick, and then Twitch.
Following Brand Risk 14, Adin Ross revealed on stream that the event had cost Brand Risk $1,500,000 USD to host. For such a large investment, Brand Risk earned 491,351 Peak Viewers for their Brand Risk 14 event, a large portion of which came from Adin Ross’ personal channel.
While successful, this was not Brand Risk’s most popular event yet. For the immediately previous Brand Risk 13, Adin Ross earned over 484,000 Peak Viewers on his personal Kick channel alone. While the total reach of Brand Risk 14 was larger, Adin Ross’ own broadcast earned only 250,000 Peak Viewers.
Adin Ross was indeed the most popular streamer for Brand Risk 14, but the wider, co-streaming impact of other creators contributed massively to the event’s total. Ross was previously the single-largest driving force of Brand Risk’s viewership, but for Brand Risk 14, a majority of total watch time came from co-streamer channels.
The most popular co-streamers of Brand Risk 14 included Rani “StableRonaldo” Netz, Mikyle “N3on” Rafiq, and Raymond “Lil Donatello” Ruiz. These three have collaborated with Adin Ross often in the past, and, StableRonaldo and N3on in particular, are some of North America’s most popular streamers.
Rampage Jackson, an American former MMA fighter, also broadcasted some of Adin Ross’ event, earning enough watch time to become a top streamer alongside established names in the scene such as N3on. With his former MMA experience making him one of the most attractive watch parties for the Brand Risk event, his coverage of Brand Risk 14 became one of his most popular streams ever.
Brand Risk 14 was by all means, not a competitive night of combat sports. However, this may be the future of these media-focused events. In the same stream where Adin Ross revealed the cost of Brand Risk 14, he also decidedly described it as an “amazing one-off thing”, and elaborated that focusing on casual, celebrity bouts will be the focus of the series.
While Brand Risk 14 may have been a one-off, it proved the potential of media-focused boxing and MMA in the US, with a live audience and integration in one of the UFC’s own arenas. A highly expensive event, it seems unlikely Brand Risk will return to this format, instead focusing on hosting unlikely and absurd fights between celebrity figures, such as Ray J and Supah Hot Fire.
