Europe is home to some of the biggest live-streaming talents, be it in the competitive sphere or the content creation field. That is why it boasts some of the most popular and followed talent agencies globally, with the stars under these banners regularly pulling in millions of viewers and followers on streaming services like Twitch.
Across 2023, prominent names like INSIGHT, BigBossLayf, Grow Up and GG Talent Group ended as some of the most followed teams on the purple platform thanks to the names they are represented by. A few of these names also ended as the continent's most-watched talent agencies in the first month of the new year, so here's a rundown of the top ten for both tables.
Growing European Streamer Agencies in 2023 by Followers Gained
INSIGHT was the leader with 1.8M followers gained last year as the German agency 'for creators, brands, and fans' hit 138.92M Hours Watched, at least 163.1% more than any other group. Its most successful influencers, dominated by German speakers, were NoWay4u_Sir, LetsHugoTV, and RevedTV. The topper was the only one to cross the 10M HW mark, showing why he remains one of the country's foremost content creators.
Second was Turkish-based talent agency BigBossLayf with 1.6M followers gained last year. Eray, wtcN, and Hype were its most watched stars, with only the first name hitting double digits. Apart from Just Chatting, the group's most played game was Valorant, with wtcN — the ex-professional esports player and co-founder of this team — especially known for his streams of Riot Games' hero shooter.
It was followed closely by Italy-based digital media & esport agency aNc, the last side to gain over 1.5M new followers across 2023. The popular Tumblurr was its most viewed streamer, with his importance and celebrity seen in the fact that he racked up 286.1% more watch time than any other talent under its banner across these 12 months. Apart from IRL content, Grand Theft Auto V and Fortnite were the most popular games for this group.
Fourth was Vizz, the exclusive representation agency for the largest video and social media creators, with most of its clients coming from Spain and Latin America. Rubius and ibai were its biggest contributors last year, thanks to their varied content and ventures across different fields, meaning they ended up somewhat specializing in the Special Events and Sports segments.
UTA (United Talent Agency) was fifth, with the leading global talent, sports, entertainment, and advisory company accruing 897.9K new followers in 2023. As a company that mainly works with North American streamers and is based in California, its most-watched European broadcaster was Mongraal, the only European talent on its roster.
The last five names on this top ten list consist of agencies from Germany, Italy, and The US. Some of their most prominent content creators were forsen, xRohat, POW3R, and Elajjaz, with their preferred games ranging from World of Warcraft to Marvel Snap to Call of Duty: Warzone to FIFA 23/EA Sports FC 24.
Most watched European Twitch teams in January 2024
Most of the names here repeat themselves from the list above, with the leader again being INSIGHT. Its 20.62M HW was 139.5% more than the next best entry, and the agency was the only name to cross 10M HW. most of its top streamers last month saw rises in their watch time, with their broadcasts focusing on League of Legends and Minecraft, apart from Just Chatting.
GG Talent Group was next, with the Swedish duo of Elajjaz and forsen again topping the charts. Thanks to a focus on games like Escape from Tarkov and Lethal Company, apart from WoW, the latter saw a 143% hike in his monthly watch time, helping start the new year on a positive note.
Rounding off the podium was aNc as Tumblurr and ManuuXO, the two most viewed influencers, seeing greens in their month-on-month watch times. In fact, the latter saw a boom of 248% in this metric, with the squads' most played games being GTA V and Fortnite.
Fourth and fifth were Fairplay_Management and Mythic Talent, with the latter being one of only two new entries on this top ten table. Two names — kyootbot and Lysium — finished in the top three most viewed content creators list for this America-based company thanks to rises above 150% in their watch times.
The bottom five names also have a familiar feel, with the only exception being Streamers Alliance, consisting of Russian and Ukrainian broadcasters. This influencer marketing agency with a focus on streamers and gaming bloggers is pretty prominent in the Dota 2 circle, as seen in the fact that it was the most-played game by far among its online stars.
