December 9 became quite significant for pop music: two of the most significant rappers of our time — Drake and Kanye West — reconciled after years of feud and performed together at a charity concert. The event was held with the support of Amazon, which organized broadcasts on all of its main resources, including Twitch. Let's talk about the event and how many viewers it gathered.
Why was Drake and Kanye’s concert so special?
The news of Drake and Kanye's concert spread throughout the media. Ambitious rappers were at odds for several years and constantly fired shots at each other in their tracks. It seemed that the conflict would only worsen in the late summer of 2021: both rappers were about to release their albums and tried to guess the best time to do it, because Donda by Kanye and Certified Lover Boy by Drake were considered the main contenders for the title of “Album of the Year” by all leading music media. It got to the point that Drake even leaked one of Kanye's tracks featuring Andre 3000.
Legendary moment for hip-hop fans: Drake & Kanye West performing “Forever”
But suddenly the conflict was settled! In late November, Kanye announced a concert in Los Angeles at the Memorial Coliseum and announced that Drake would be a special guest on the show. The event was dedicated to Larry Hoover: a life-sentenced gangster from Chicago, whom many consider deserving of leniency (if not innocent). This opinion is also shared by Kanye and Drake, who both want Hoover free and seek judicial system reform.
Kanye performed all of his greatest hits from My Beautiful Dark Twisted Fantasy, Graduation, The College Dropout and Donda. Drake covered Kanye's “24” and then the rappers performed the song “Forever” together. The fans were thrilled!
Drake and Kanye's concert drew thousands of viewers on Twitch
Initially, tickets for the Drake and Kanye West concert cost from $200 to $500, but the excitement around the event was huge: tickets were quickly sold out, and 3rd party dealers started selling them for $7000+! However, everyone could watch the event anyway.
Amazon received the exclusive rights to show the event online. And one of the broadcasting platforms was Twitch, and one could watch the concert there absolutely for free.
The concert was broadcast on amazonmusic: and it made a splash, becoming the most watched stream in the history of the channel. At its peak, the event attracted as many as 238 thousand spectators!
The concert was also watched by many of the site's popular content creators. One of them was AdinRoss, a popular streamer and a big hip-hop fan (one could know him for famous Tory Lanez freestyle). His channel drew as many as 73K people at the peak of the stream.
In total the event attracted 334K concurrent viewers. This is one of the biggest numbers of the 2021 concerts on Twitch. Well, the reunion of the two legends was definitely successful!
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Header Image: Metro.co.uk
