Colombian singer Karol G recently captivated YouTube audiences with a live stream of her concert in Madrid. The broadcast drew over a million viewers, making it the most-watched live stream of the week.
Karol G is a prominent figure in the Spanish-speaking world. She launched her career in the mid-2000s as a singer-songwriter in the reggaeton and Latin pop genres. Her major breakthrough came in 2017 with the release of the music video for her single "Ahora Me Llama," a collaboration with Puerto Rican artist Bad Bunny. This song became a standout hit from her debut studio album, Unstoppable, which has amassed over a billion views on YouTube. In 2018, she was awarded a Latin Grammy for Best New Artist. To date, Karol G has released four studio albums, with her most recent, Mañana Será Bonito, debuting in February 2023.
Karol G boasts a significant social media following and a major YouTube channel with 37.2 million subscribers. Although she regularly shares music videos and concert footage, she had never hosted a live stream on the platform before.
Her first live broadcast occurred on the evening of July 23, during her performance at the Santiago Bernabéu Stadium, where she showcased her latest album, Mañana Será Bonito. The stream started in the afternoon and, by midnight, had attracted over 1.1 million Peak Viewers, making it the most-watched live stream from July 18 to July 25.
Most popular broadcasts by Peak Viewers — July 18-25
This stream on Karol G channel was also the most popular broadcast in the Music section on YouTube Live this year.
Most popular broadcasts in Music category on YouTube Live
The audience for Karol G's live stream represents a remarkable achievement. For context, the official English-language broadcast of the Eurovision Song Contest 2024 attracted 1.55 million PV during the grand final. In comparison, Eminem's virtual concert in Fortnite, which received extensive coverage from top Twitch and other platform streamers, had a peak viewership significantly lower, with Ninja’s stream reaching a peak of over 579,700 viewers.
