Headquartered in Santa Monica, California, Loaded is a talent agency with an impressive portfolio of clients, including the likes of CouRage, DrLupo or shroud, among many others.
Founded in 2016, the influencer management company aims to ‘upgrade and evolve the gaming industry by being authentically human and relentlessly creative’.
Besides standard talent management and advisory services, the firm helps its clients with brand strategy, content development, campaigns, merchandise, sales, sponsorships, and anything that content creators and influencers, but also broadcast hosts, journalists or singers, might need in order to boost their careers.
As an agency that roofs some of the biggest names in gaming, Loaded played a substantial role in cracking the Twitch monopoly on online streaming back in 2020. By helping multiple big streamers sign with other streaming platforms, it contributed to creating competition between Twitch and other streaming platforms.
On Twitch, Loaded also refers to the team of streamers under the agency’s management. Based on the Twitch rankings from January 2022, team Loaded is, with 29.23M Hours Watched, the third most-watched team on the platform.
Note: At the time of writing this article, it was not clear if the Twitch Loaded team includes all of the agency’s current clients.
To get a better insight into the team’s viewership performance, we used our Streams Charts PRO Subscription to get unique statistics on the group's results in January 2022 by country and by gender.
When it comes to country distribution among Loaded members (by HW), the statistics show the United States as the leader — 22.71M Hour Watched (77.5%) was generated by American Loaded streamers.
However, if we sort the results by the number of followers, we can see that the US is in third place and the leader by far is Canada with 9.95M followers (84.8%). It’s important to note that this is because of the shroud’s huge follower base, which accounts exactly for 9.95 million.
As for the gender distribution, all Loaded male streamers generated 27.14M Hours Watched (92.6%) in January 2022, while girls accumulated 2.15M HW (7.4%). Audiences of all Loaded streamers combined enjoyed watching mostly Escape from Tarkov, FIFA 22 and Hearthstone.
For an enhanced data analysis, check out the benefits of our PRO Subscription. Graphs like these, among many others, can be obtained for any of the Twitch lists by channels.
