A month of full-fledged life on the streams without a break. Yes, today we will talk about the marathon of streamer Ludwig Agren, the new record holder for paid subscriptions and the one who created a new trend on Twitch.
Streams Charts will tell you how and why Ludwig streamed 31 days nonstop, what results it led to, how many hours he slept on streams, and who he overtook in terms of paid subscriptions.
How it all started
From March 5 to 11, Ludwig did not go on air on Twitch due to the fact that he had his appendix cut out. Therefore, the streamer decided to make up for lost time with the audience, and on the 14th he launched a subscription marathon.
The essence of this subathon was simple: each paid subscription extended the stream for 10 seconds (donations were not taken into account). It got to the point that Ludwig had to sleep on the streams, as the duration of the broadcast exceeded 30 hours. A couple of times the stream was interrupted due to technical problems, but Ludwig still did not give up. The maximum amount of time on the timer was 72 hours.
New Twitch record for paid subscriptions
As a result, the marathon lasted 31 days. Once Ludwig himself added time to timer to spend time with his girlfriend QTCinderella, and at the same time go for the record as the streamer with the largest number of paid subscriptions.
During the month of uninterrupted streaming, 273,585 people subscribed to the streamer. Thus, Ludwig broke the Ninja record set in 2018, when 269K people subscribed to Tyler Blevins. As for the followers, they increased by 982K.
How much Ludwig earned during subathon
In total, the chat spent $1.4M on subscriptions. Ludwig himself, taking into account taxes and salaries for moderators, but excluding advertising and sponsorship integrations, received $ 209K. In addition, Ludwig donated $ 449K out of $ 1.4M to charity.
Viewership statistics of the marathon
In total, Ludwig reached the mark of 30M hours watched during the entire marathon. On average, it was watched by 42K viewers. As for peak viewers, the biggest excitement was in the last few days, when the timer was stable at about 1-3 minutes.
The streamer was watched by the most viewers after 12:00 California time (GMT -7). At 15-16 hours the streams had an average of 53K viewers.
How "sleepy" is Ludwig?
Since the stream was “endless”, Ludwig had to sleep on the streams in a car-styled bed. In total, viewers spent 8,2M hours watching Ludwig sleeping, which is 26.9% of the total HW. Ludwig slept for about 216 hours during the entire marathon.
During the 31 days of the broadcast, Ludwig was visited by 4.3M unique viewers, 11% of which came to the streams only when our hero was asleep. The largest number of viewers (24%) spent less than 5 minutes on broadcasts. 22% of viewers watched the broadcast for 5-20 minutes. Only 1.6% of the total number of viewers followed the stream for more than 100 hours.
How did Ludwig entertain people on streams?
Ludwig mostly streamed in the "Just Chatting" category, where he interacted with a chat or turned on a video while he was asleep. 11% of HW accounts for the "Other" category, and Valorant is the leader among games — 5.9%. During the marathon, a new "Sleepers" category (for sleeping on streams) was added to Twitch, it got 5.8% of hours watched.
Other streamers also tried to start a sleepy marathon. For example, Mizkif got 513K HW. As for the girls, the cosplayer Amouranth slept on the streams — 119K hours watched.
Who else are Ludwig viewers watching?
During the marathon, 26% of the Ludwig audience watched xQcOW the most, followed by Sykkuno — 18%. On the other hand, 64% of the Mizkif audience watched Ludwig.
Note that the audience of Ludwig's girlfriend — QTCinderella — intersects with the streams of her lover by 86%. Among other streamers, Mizkif has a large overlap with Ludwig: 64% of his viewers watched Agren's streams.
We are grateful to baddog86, smartax1111, itzdanbarz and ogsheeper, who shared with us the input data on earnings and time frames, thanks to which we could get some interesting statistical facts.
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