On May 6th, New York City hosted the Met Gala 2024, an annual charity event that drew in many fashion, music, film, and social media celebrities to grace the red carpet. Hosted by Vogue magazine, the fashion extravaganza was complemented by a live stream of the gala on Vogue's official YouTube channel, catapulting it to one of the year's most-watched broadcasts.
The inaugural Met Gala was initially conceived in 1948 to fundraise for the Costume Institute in New York. Over the years, it has evolved into an iconic event featuring an annual costume exhibition, boasting the involvement of numerous fashion powerhouses, top-tier designers, models, and notable celebrities. While each edition introduces a new theme, staples like cocktail hour, a formal dinner, and star-studded performances remain constants.
In 2024, the gala embraced the "Sleeping Beauties: Reawakening Fashion" theme. Over 200 meticulously crafted outfits were showcased this time around, spanning a 400-year tapestry of fashion history, representing revered names like Schiaparelli, Dior, Givenchy, Chanel, Maison Margiela, Versace, Balenciaga, and more. The guest list boasted a constellation of stars from the realms of music, film, and entertainment, including Zendaya, Jennifer Lopez, Emily Ratajkowski, Chris Hemsworth, Shakira, Kendall Jenner, Kim Kardashian, among others.
Met Gala 2024 Viewership Statistics at Vogue channel
Vogue's YouTube channel hosted the official broadcast of Met Gala 2024, spanning approximately 2.5 hours. The livestream soared over 812.8K Peak Viewers, setting a new record for the channel and nearly doubling the concurrent viewership of Met Gala 2023. This achievement propelled Vogue's channel into the top 10 most popular channels of 2024 (as of May 7). Among its peers in the rankings are ABC News, whose New Year's Eve live broadcast from Times Square garnered 908.2K PV, and Spanish streamer ibai, whose stream announcing the boxing show event La Velada del Año IV amassed 798.2K PV. Met Gala 2024's live coverage emerged as the week's most-popular broadcast, surpassing the viewership of a boxing match streamed on TUDN México's channel by 57K viewers.
Most popular channels of the first week of May 2024
Apart from Vogue's channel, major news outlets worldwide also covered the fashion event. Live broadcasts from the red carpet were hosted by the Associated Press, The Independent, E! News, Reuters, The Guardian, USA Today, and other media outlets. Met Gala 2024 also caught the attention of popular streamers like HasanAbi and pokimane. While many were eager to catch a glimpse of the celebrity guests in their extravagant attire, the majority of the audience chose to tune into the live stream on Vogue's channel specifically.
Top channels that covered Met Gala 2024
On Twitch, users were engaging in lively discussions about Met Gala 2024 within the chatrooms of live streams. While the fashion event garnered more mentions than the recent Golden Globe ceremony, it still didn't surpass the level of discussion generated by the Oscars.
Viewers were particularly captivated by the attire of actress Zendaya and South African performer Tyla at Met Gala 2024, and Shakira ranked third in terms of mentions. In discussions about brands on Twitch, Dior and Balenciaga took center stage in chat conversations, although there was also significant discourse surrounding outfits from Versace and other brands.
Header: Zendaya. PHOTO: THEO WARGO/GA/THE HOLLYWOOD REPORTER VIA GETTY
