Today, fashion luxury clothing remains an exclusive treat, but many brands are often mentioned in the songs of popular hip-hop artists and other media, as well as collaborate with games (for example, Louis Vuitton and League of Legends). At the same time, some fashion houses are already so popular that their names are becoming part of the slang used by young people. In the new article, Streams Charts reveals the most mentioned luxury brands on Twitch in November 2022.
The most mentioned brand on Twitch in November was Gucci, founded by Guccio Gucci in Florence in 1921. The name of the Italian fashion house appeared in the platform's chat 76.8K times, almost twice ahead of the closest pursuer. This level of popularity was achieved because the audience often used the word "Gucci" in the slang meaning "Good" and also quoted the line "Talk Birkin, Gucci, Chanel" from the song P*ssy Talk (feat. Doja Cat) – City Girls.
Coming second was Louis Vuitton, a French fashion house founded by suitcase maker Louis Vuitton in 1854. In November 2022, the brand appeared in the Twitch chat almost 38.6K times.
Closing the top 3 was the French fashion house Celine, which was founded by Celine Vipiana and her husband Richard in 1945. In November, its name appeared in the Twitch chat 20.2K times. In addition to the great popularity of the brand, such a number of mentions was achieved because Celine is a fairly common female name and, like any other, is periodically used in chat.
Holding the fourth spot was another French fashion house, Christian Dior, which was founded in 1946 by designer Christian Dior and entrepreneur Marcel Boussac. The brand name appeared in the chat 17.6K times, which is only 1.1% more than the number of mentions of the closest pursuer in the face of Chanel. Note that the French company, founded by fashion designer Coco Chanel in 1908, was also mentioned in the above line from the City Girls song.
The sixth spot in the top of the month by the number of mentions was occupied by the Armani brand, founded by the Italian fashion designer Giorgio Armani together with Sergio Galeotti in 1975. The company name appeared in Twitch chat 11.2K times. Balenciaga, Hermes, Prada, and Saint Laurent also made it into the top 10 most mentioned luxury clothing brands in November with 9.9K to 6.3K chat mentions, respectively.