Nimo TV is a global version of the Chinese streaming platform Huya Live, which operates outside China. The service, launched in October 2012, focuses mainly on video game and esports tournaments streams, but also has many other categories, including Just Chatting and Liveshow.
Nimo TV is firmly grounded in the Southeast Asian market, where mobile gaming is very popular, and it also actively collaborates with a lot of esports teams. Moreover, the streaming platform often runs its own Free Fire, PUBG Mobile and ML:BB tournaments, and also has user-friendly functionality for streaming directly from mobile devices.
In a new article, Streams Charts will tell you about the size and composition of Nimo TV's audience, and what streamers and categories are most popular with viewers.
Nimo TV's Viewership Dynamics
Based on the first quarter of 2022, Nimo TV's audience generated 1.9 billion Hours Watched, slightly fewer than in the last quarter of 2021 (a drop by only 3%). The number of Average Viewers and Unique Channels decreased by 2.4% and 6.4%, respectively. However, the Peak Viewers number grew by 2.3%, and the number of Game Streamed increased by 5.3%.
December 2021 was the most successful month for Nimo TV in the last six months in terms of viewership statistics. The total number of Hours Watched on the platform was almost 700 million, and the Average Viewers number exceeded 946K spectators.
In March 2022, the number of Average Viewers on Nimo TV decreased to 818.7K. Remarkably, the number of Hours Watched on the platform was even higher than in February.
Distribution Of Nimo TV Users By Language
From August 2021 to March 2022, the most popular language on Nimo TV was Indonesian. Indonesian-speaking viewers accounted for 34.1% of the total Hours Watched on the platform. Vietnamese had 26.6%, Thai — 13.1%, Turkish — 9.7%, and Portuguese — 7.3%. Broadcasts in other languages accounted for only 9.2% of Nimo TV's Hours Watched over the same period.
Nimo TV's Top Category
As Nimo TV primarily focuses on gaming content, the most popular categories on the platform are games. Over the period mentioned above, GTA 5 accumulated more than 1.9 billion Hours Watched (37.5% of the total), which is almost three times more than Mobile Legends: Bang Bang, the second most popular category, had.
ML:BB is not the only mobile game in the platform's top 10 categories. PUBG Mobile and Free Fire rank third and fifth, amassing 701.6 million and 350 million Hours Watched, respectively.
There is not a single esports discipline from Valve in the ranking, but Riot Games's games are. LoL and Valorant rank sixth and seventh with 173 million and 65.8 million Hours Watched, respectively.
Just Chatting is stably the most popular category on Twitch, but on Nimo TV it rounds out the top-10 with 39.3 million Hours Watched. Much more viewers were attracted by the targeted Voice Room (44.7 million Hours Watched) and Liveshow (625.4 million Hours Watched).
Most Watched Nimo TV Streamers
The majority of Nimo TV's streamer community is male — they have over 80% of the channels on the platform. The proportion of women on the platform is almost 12%, and just over 4% of channels belong to different organizations and streamer associations.
The most popular streamer on the platform is the Vietnamese MixiGaming. From August to March he accumulated more than 213 million Hours Watched and drew almost 985K Peak Viewers. It should be noted that MixiGaming has a huge audience on YouTube — more than 6.2 million users are subscribed to his channel.
His closest pursuer เงาะEdwin amassed 2.65 times fewer Hours Watched (80.3 million), while TUITÊNBÔ ranks third with 69.25 million HW. And the main category of each of the top three streamers was GTA 5.
The most popular streamer of PUBG Mobile is Barış G from Turkey (51.46 million Hours Watched), and the best in the ML:BB category is the official Indonesian channel MPL (48 million Hours Watched).
The main category of the remaining creators on the list is GTA 5, and Misthy is the only female streamer in Nimo TV's top 10 streamers.
Most watched Indonesian Nimo TV streamers
Mobile Legends: Bang Bang is one of the most watched Indonesian channels on the platform. While Damara and skyskuuy stream PUBG Mobile, only Nugi Darmawan streams GTA 5. It should be noted that largely due to the broadcasts on Nimo TV, ML:BB tournaments gather a multimillion audience and get into all sorts of rankings.
Most watched Vietnamese Nimo TV streamers
Almost all of the top 10 Vietnamese streamers broadcast GTA 5. Thầy Giáo Ba broadcasts League of Legends, and TRỰC TIẾP GAME streams in the Game Offline category.
Most watched Thai Nimo TV streamers
The top streamers in the Thai segment on Nimo TV are fully into GTA 5. And there are three female streamers in the top ten creators of this region: แสนสวย CH, C.NannyCH and Ms_Hades.
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Nimo TV is very popular in Southeast Asia, and even Twitch can't compete with it. Lesser-known streaming services like Booyah! and Trovo are more focused on other regions, so they hardly draw an audience from Nimo TV. It is interesting that GTA 5 is steadily in the top categories of each of the platforms mentioned above.