French professional footballer Kylian Mbappé announced earlier this year that his time at PSG was coming to a close. The French World Cup winner announced a five-year deal with Spanish La Liga club Real Madrid, which will profit Mbappé more than €200,000,000 throughout the deal.
Real Madrid announced a special presentation for the French footballer at the Bernabéu, unrveiling him to over 80K fans in-person. Not only did the presentation excite and delight fans in-person, but it was also livestreamed to YouTube by Real Madrid. On top of this official broadcast, many other livestreaming personalities covered the event on their own channel. For Real Madrid’s YouTube channel, this was their most popular live broadcast ever.
Thanks to Esports Charts’ page for Presentación de Kylian Mbappé | Real Madrid, we have complete viewership statistics for all channels to cover the presentation. In total, the short broadcast generated 1.5M Hours Watched in just under two hours. The presentation was covered by more than 35 channels across four major livestreaming platforms.
The event maintained an average of 782.2K concurrent viewers throughout the broadcast, and it reached 1.25M Peak Viewers towards the end of the stream. This viewership made Real Madrid and Mbappé’s presentation one of the most popular livestreamed Sports moments of the year, rivalling the viewership of the Kings World Cup 2024.
This massive viewership was achieved by combining viewership from various different sources. The presentation was streamed across various livestreaming platforms, and covered by a myriad of channels. Besides the official Real Madrid presentation, both media companies and impassioned Spanish livestreaming personalities covered the event to great success.
The Real Madrid YouTube Live channel stood at the top as the most popular broadcasting option for fans to watch the presentation. The channel reached 326.8K Peak Viewers during the event, setting a new peak viewership record for itself.
Besides this, Spanish content creators DjMaRiiO and ibai both broadcasted the event, too. DjMaRiiO is one of Spain’s most popular content creators, and he often broadcasts football content to his YouTube Live channel to great success. He was the second-most-popular channel of the event, having reached 227.7K Peak Viewers. Ibai, one of the co-founders of the Kings League, also enjoyed a wave of viewership from football fans as his Twitch stream reached 146.7K PV, making him the most popular Twitch streamer for the event.
Aside from these two Spaniards, other media companies enjoyed significant viewership covering the presentation. Brutofficiel, the French TikTok account for media company Brut., reached over 137K live concurrent viewers for their mobile livestream of the event. The Associated Press YouTube Live channel also reached 76.5K Peak Viewers for their coverage, making the presentation more popular than their coverage of the opening day of the Republican National Convention 2024.
