After a gap of three years, the Sidemen charity match returned last year at The Valley Stadium, bringing together some of the world’s biggest content creators to celebrate their love for football and raise money for four charity institutions. It was a roaring success, with 27K fans watching this encounter, and for fans who loved this concoction of entertainment and sport, there is good news.
The event will return this year ‘bigger than ever’ at the London Stadium on September 9, with a purported 60K people set to attend. This time, three charity institutes will be supported: Teenage Cancer Trust, Calm (Campaign Against Living Miserably), and Rays of Sunshine. Fans who want to register their interest for tickets can do so here.
What happened at the 2022 Sideman charity match?
YouTube stars such as MrBeast, Chunkz, Yung Filly, and IShowSpeed played the game. From Twitch, streamers like PieFace23 and Castro1021, famous in the FIFA community, participated.
Viewers witnessed some entertaining football full of funny moments, great goals, on-field drama, and great saves. The event was also broadcast by the Sidemen official YouTube channel, apart from being watched by streaming stars such as xQc and Kai Cenat.
The entire show lasted a little over three hours, notching 5.4M Hours Watched on the official Sidemen YouTube channel. The stream had close to 2.6M Peak Viewers and 1.3M Average Viewers, with the handle gaining over 100K new followers.
When it comes to other content creators, xQc’s stream was the biggest to follow this exhibition occasion. It hit 135K PV, proving that a football match featuring some of the biggest content creators on the planet could pull in humongous numbers. All in all, the game peaked at 2.8M concurrent viewers.
Most importantly, it raised £1 million for these charity institutions: CALM, Teenage Cancer Trust, Rays of Sunshine, and M7 Education. With the success it had in 2022, fans can expect those involved to make it even bigger and better this year.
