September saw a slight change for YouTube streamers; a few continued to associate themselves with video game developers and publishers to promote various video games but others veered towards partnerships with tech companies. This helped make the top five for the month a unique one, with new faces joining a couple of established names when it came to the most watched sponsored streams.
Meanwhile, Twitch content creators were a lot more diverse in what they were promoting, with products ranging from energy drinks to wall art to comic book conventions. Drops took a backseat after being a prominent feature for the last few leaderboards even as subathons became somewhat of a norm in September.
Top sponsored Twitch streams in September 2024
Stableronaldo is the Twitch topper when it comes to most watched sponsored streams after accruing 864K Hours Watched. The FaZe Clan member reached this figure during a September 12 broadcast that was part of the esports organization's month-long subathon. Supported by the esports energy drink brand G FUEL, it involved the popular American influencer Corinna Kopf, who shaved Ronaldo's head on air.
Next comes a regular on these lists, with Caedrel hitting 643K HW on September 29. This live stream, in association with Polish wall art company Displate, saw the British former League of Legends pro cover the final day of the Play-In stage of the ongoing 2024 World Championship. He also ensured to catch the draw for the Swiss Stage, which will run until October 13.
The record-breaking ironmouse is third after notching 453K HW from her September 3 live broadcast. It was part of the VShojo VTuber's annual charity subathon, sponsored by consumer electronics giant Razer, which also included CDawgVA and PremierTwo as the trio played a variety of games. Lest we forget, this ongoing subathon has made ironmouse the most subscribed channel of all time.
Baiano is next thanks to his advertised broadcast from September 29. The Brazilian superstar also promoted the CCXP (Comic Con Experience), which many consider one of the biggest pop culture festivals in the world that includes incredible panels, celebrities, cosplays, and other epic moments. The next edition of the Brazil leg will be held at the São Paulo Expo between December 5 and 8, with appearances expected from Baiano and Gaules.
The last name on the top five table for the Amazon-owned live-streaming service is GamerBrother. The German internet personality clocked 315K HW for his September 19 broadcast when playing the recently-released EA Sports FC 25, which was sponsored by startselect and Paulaner. The former is a European online gift card store while the latter is a German brewery that is one of the six breweries which provides beer for the world-renowned Oktoberfest.
Top sponsored YouTube Gaming streams in September 2024
DrLupo, with 19.8K HW for his September 17 live stream, is atop the rankings on the red platform. He continued to give a lot of time to a streamer's favorite in Escape from Tarkov, but he did dedicate a broadcast to Logitech and its Logi PLAY 2024 event, where the famous company made major announcements and revealed any exclusive partnerships it was working on with its community.
Ludwig comes next with 16K HW for his partnered live broadcast of the Samsung PlayGalaxy Cup between September 21 and 22. The South Korean conglomerate invited the legendary streamer as part of the promotions for its flagship smartphone, the Galaxy S24 Ultra, which was released earlier this year. Ludwig was the leader of a team that battled it out with other squads in the popular battle royale offering, PUBG Mobile.
Next comes Japanese influencer Otsuichi Tube, who hit 15K HW during his September 3 promoted stream of Star Wars Outlaws. This open-world, action-adventure offering from Ubisoft came out on August 30 and was met with a lot of complaints. However, the developers have done a good job so far in fixing most issues, with users much more satisfied with the current output.
Mori Calliope Ch. is fourth thanks to her sponsored broadcast of Persona 3 Reload - Episode Aigis from September 11. The SEGA America game is based on Aigis, an android created to be an Anti-Shadow Suppression Weapon who develops human emotions after fighting alongside SEES and living with them, and her quest to find answers to a new mystery.
Last but not least is the September 26 live stream from Insym that advertised Shadows of Doubt and hit 10K HW. It is a first-person detective stealth video game from British developer ColePowered Games and publisher Fireshine Games that has captured the imagination of players after its recent full release on the Xbox and PS5.
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