Top YouTube, Twitch music channels of 2023

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Music in live streaming has always been an important part of the entire experience. Be it as part of someone's gameplay or special event/show or even just a talented amateur looking to share their work with the world, viewers will always have something to forward to when it comes to what is playing in the background (or foreground) auditorily.

In fact, music stars themselves had adopted the practice of coming live on air to interact with fans, share a few new or released jams, or even hold concerts. This is apart from them playing games (including the musical variety) or collaborating with industry colleagues by having them as guests on their broadcasts.

Most viewed Music channels in 2023

A good example of this was when the likes of Coldplay, Christine And The Queens, and Yungblud live-streamed gigs during the self-isolation era to feel less bored and connect with fans. There are even a few who have started podcasts to discuss everything around the genre and the developments in the industry around the globe.

Many times, there will be subdivisions that attract quite a lot of attention, like devotional songs playing during a particular cultural event or festival that is being live-streamed. Nevertheless, today's article will focus on the genre that goes under the radar on streaming platforms.

Most watched Music channels

  YouTube dominates an overall table of the year's most-watched Music channels  

The first place in the list goes to Lofi Girl, which deals exclusively in Music. The french channel, self-described as "that girl studying by the window non-stop" is a pioneer in a form of remix that has become prevalent worldwide — lofi — helping her channel gain 72.3% more Hours Watched than any other this year.

PrizeSleep-Sleeping Music For Deep Sleeping, an organization that, in its own words, 'started with one goal: to simplify living spaces,' is second. It aims to 'simplify our surroundings and give our brains and bodies a chance to rest and relax so that we can focus our energy on things that matter.' The concept of sleeping music has gained popularity recently across the globe, and Japan has been one of its biggest practitioners, helping give a concept that doesn't get enough screen time on streaming platforms some attention on such lists.

Third is Chanda Pop Songs, an Indian music channel that mostly deals with devotional music or bhajans. As a highly spiritual and religious nation, there's a high demand for such music, including a native carnatic style, which caters to a massive audience base numbering in the billions. This handle also has a few playlists for romantic tracks, but the majority consists of songs for the devout.

Next is The Relaxed Guy, the Oceania representative on this ranking, run by a musical artist who uploads videos of real nature that he films and records himself. The channel owner is also an experienced nature videographer and sound recordist who travels to different locations to capture the beautiful scenery and sounds that he then shares with his over 1.4M viewers to enjoy each month.

Last in the top five is Love Yourself, run by an American named Alexander which is again all about great sounds and melodies coupled with beautiful scenes that help users have the most relaxing moments. He guarantees that these songs can be played 'while sleeping, drinking coffee, spa, meditation, calming.'

Sixth is a channel dedicated to The Holy Quran and is one of the largest platforms for Islamic videos. What makes it stand out is that this handle continuously live streams from the Al-Masjed Al-Haram, also known as the Sacred Mosque or the Great Mosque of Mecca. It is the mosque that encloses the vicinity of the Kaaba in Mecca, the holiest place for Muslims on this planet and is part of the famous Hajj pilgrimage.

There are three American channels among the next four entries, all dealing with different kinds of music like Latin Pop, Jazz, or holiday/situation-themed. The last entry is another Indian account, Vats Bhakti Geet, that also almost exclusively uploads videos and songs devoted to God.

Many of these handles have given the categories they propagate some traction on these platforms, with the likes of cricket and music genres like sleep music, lofi, and calming melodies not that well-known by viewers across the world. However, one thing that is great to see is the sheer geographical variety of these entries, covering almost all the continents and showing in a microcosm a main pro of social media and live broadcasting today — the ability to connect different cultures, languages, faiths, and beliefs via an online medium.

Most watched Twitch Music channels

  Four organization channels make this top ten leaderboard   

Having joined the party slightly later than perhaps it would have liked, Amazon Music has done a great job in creating an experience that millions have decided will be their go-to for anything related to Music. Sintica, meanwhile, is a German musical artist who holds a lot of musical sessions involving her viewers where she also mixes lots of songs and genres.

Most watched Kick Music channels

  This is a ranking dominated by non-individual accounts   

Sixtysevenradio is an inter­net radio sta­tion that aims to 'blend­ new-­age, easy listen­ing, and instru­men­tal guitar music.' It provides a new type of radio listen­ing experience that looks to combat what it calls 'an over­sat­urated lofi hip-­hop scene.' Thanks to a roster of artists and affili­ates from around the world, it stays true to the true craft while focusing on show­casing this under­appre­ciated genre.

Most watched Trovo Music channels

  A clear winner when it comes to Music content creators on this platform   

Not much is known about ChilledCatRadio, but this channel regularly posts videos that encourage listeners to check the music out whether they are eating, studying, gaming, or just relaxing. This simple formula seems to have worked as well, for it has accrued 760.9% more watch time than any other handle in the category on this streaming platform.