Twitch reportedly rolling out higher Cameo revenue splits for select creators

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Twitch is offering select creators an improved revenue split for Cameo fees, according to an update shared by Zach Bussey. The reported terms give eligible Twitch Partners an 80% share of Cameo fees, while eligible Affiliates receive a 75% share. The offer is being communicated through emails to select creators.

Twitch is emailing select creators to offer a better split on Cameo fees.

Partners: 80% split.
Affiliates: 75% split.

To reiterate, this is a CAMEO split, not a Twitch sub split. A couple of streamers have reached out thinking this affected Twitch earnings. It does not. pic.twitter.com/C77VbIrDLJ

— Zach Bussey ?? (@zachbussey) September 24, 2026

Crucially, this is not a Twitch subscription revenue split update. It does not change the percentage that streamers earn from channel subscriptions, gifted subscriptions, Bits, advertising, or other standard Twitch monetization products. The updated terms apply specifically to Cameo fees.

Twitch Cameo revenue split: Partners receive 80%, Affiliates 75%

The reported offer, according to Zach Bussey on X, separates payouts by Twitch status:

• Twitch Partners: 80% revenue split on eligible Cameo fees
• Twitch Affiliates: 75% revenue split on eligible Cameo fees

For creators who receive Cameo opportunities, the update could create a more attractive revenue share from personalized video content. However, it should not be read as a broader change to Twitch’s creator monetization model or subscription economics.

Not a Twitch sub split

The distinction matters because the headline percentages can easily be confused with a platform-wide subscription split.

This is a Cameo split, not a Twitch sub split:

• It applies to fees associated with Cameo activity.
• It does not indicate that Twitch Partners now receive an 80% share of subscriptions.
• It does not indicate that Twitch Affiliates now receive a 75% share of subscriptions.
• It does not change the revenue split on standard Twitch subscriptions or gifted subscriptions.

Creators evaluating the impact of the offer should therefore consider their existing or potential Cameo activity — not their overall Twitch subscription revenue.

Eligibility for Twitch’s Cameo revenue split offer

Based on currently available information, Twitch is offering higher Cameo splits to select creators by email.

The reported eligibility criteria are:

• Creators must be either a Twitch Partner or Twitch Affiliate.
• The offer appears to be selective, rather than automatically available to every Partner or Affiliate.
• Eligible creators are being notified directly through Twitch email communications.

Twitch has not publicly detailed the full selection criteria in the information referenced above. Creators who have not received an email should not assume they are enrolled in the 80% or 75% Cameo fee split.

What this means for Twitch creator monetization

The offer is a targeted monetization update rather than a universal payout-policy change. It gives select Twitch Partners and Affiliates a higher share of revenue generated through Cameo, while leaving core Twitch revenue streams unchanged.

For the wider creator economy, it also reinforces the growing importance of diversified income sources. Subscription revenue, advertising, sponsorships, direct fan support, branded content, and personalized video products can each contribute differently to a streamer’s business—and each comes with its own platform terms and eligibility requirements.