World of Warcraft Classic is an alternative version of the legendary MMORPG based on patch 1.12.1 (September 2006). The fans fell in love with it because of the old-school world, old mechanics, and the opportunity to immerse into that same atmosphere from more than ten years ago.
Blizzard promised to expand the main version with classic updates, the Burning Crusade expansion being the first among these, which go live on 2nd June. Originally being released in 2007, this expansion enriched the game with the first additional location (Outland) and two new races. We decided to check just how successful was the launch of this expansion on Twitch during first week after release (June 2-9, 2021).
We reviewed the results from the first week after the launch of The Burning Crusade on Twitch. The streams of the expansion occupied the World of Warcraft category. The launch day amassed 5.1M Hours Watched. On the second day, hours watched fell by 35% but starting from the third day the mark stabilized at the level of 2M hours watched.
English-speaking viewers were responsible for 67% of Hours Watched over the week, while 7.9% were brought by German-speaking fans, and the Hispanic viewers came in the third spot with 7.6%.
When it comes to popular streamers, Asmongold (one of the most famous World of Warcraft content creators) got the first spot in terms of hours watched. In one week it reached 2.39M hours watched in almost 43 hours of airtime. His hours watched grew by 42% as compared to the week before the release. He also leads in terms of Peak Viewers, gathering 96.2K of these amidst the broadcast.
Sodapoppin fell short of the first spot by merely 211K Hours Watched. As a result, he collected 2.1M Hours Watched over 98 hours of Burning Crusade – causing his respective figure to grow by 199%! When it comes to Spanish and German-speaking streamers, making it to the top were Elxokas and Shlorox, respectively. Closing the top 10 was the American streamer StaysafeTV with 415K Hours Watched.
Aside from the streamers known for regular World of Warcraft streams, trying their hand at The Burning Crusade were such popular content creators as Rubius and Mizkif. Despite having very little time on-air compared to the other participants, they still managed to enter the top 10 streamers based on the Peak Viewers indicator.
Overall, The Burning Crusade made a positive impact on World of Warcraft's position on Twitch. The hours watched for the release week have doubled from the week before the release, going from 10M to 20M. Share your opinion regarding the update on our social networks, and in case you have any questions – you may ask them at [email protected].
