YouTube announced changes to the mechanics of displaying advertisements. In the coming months, new uploads will only have the option to enable or disable ads that appear before or after a video. Additionally, there will no longer be options for Pre-roll, Post-roll, Skippable, and Non-skippable ads.
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As for live broadcasts on the platform, YouTube streamers will now see a 60-second countdown before the start of an ad, which they can choose to postpone if they wish.
In their blog, Google explained that these new changes are intended to optimize earnings for content creators. However, many content creators themselves have strongly criticized the platform for these "unnecessary innovations." In their opinion, the new rules further restrict content creators and primarily benefit the company itself.
YouTube is not the only service experimenting with the monetization system recently. In June, Twitch announced the Partner Plus program, allowing some top creators to earn a larger share of subscription revenue, at a 70/30 split instead of the previous 50/50. However, similar to YouTube, this new Twitch program also faced harsh criticism. It turns out that only 2.5% of the total number of platform streamers could benefit from it, which displeased the majority of others. In September, Twitch updated the Partner Plus rules in anticipation of SUBtember. You can read more about this here.
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