Casimiro, or Cazé, is a Brazilian football influencer and personality who is one of the most-watched football personalities in content creation and live streamer. His recent coverage of the Group Phase Round 4 of the Campeonato Paulista Série A1 garnered 3.6M peak concurrent viewers, becoming one of his most popular live streams ever.
Casimiro is a well-known internet personality in Brazil and has gained prominence through his more regular Twitch streams on casimito, but also his YouTube Live content on CazéTV, which is more dedicated to football coverage and content. The Campeonato Paulista Série A1 is the top-level football league for the Brazilian state of São Paulo. Casimiro’s coverage of the league so far has often reached over 1M concurrent viewers, although his recent stream covering the match between Corinthians and São Paulo was by far the most popular.
His broadcast for the match reached 3.619M Peak Viewers during the second half, as the São Paulo squad quickly took a 2-0 lead only 6 minutes into the second half with a goal from Luiz Gustavo. The match was held at the Corinthians Arena, and the home team was not to be entirely shown up. Corinthians managed to score a goal in extra time, but Arthur Sousa’s efforts were not enough, and the match ended with a score of 1-2. The game became Casimiro’s fourth-most popular YouTube Live broadcast ever.
In total, the broadcast on CazéTV was live for more than 6 hours and generated over 7.4M Hours Watched in this time. The broadcast was so highly watched, that Casimiro achieved more hours of watch time in a single YouTube stream than many other live streamers can expect to generate in an entire year. Throughout the entire broadcast, 1.18M Average Viewers were present to watch the match, although the majority of these were found during the football match itself, which only made up a small portion of the 6-hour live stream.
Corinthians are the most successful team in the Paulistão’s history, with 30 titles to their name. The football club most recently won the state title in 2019, although they have not been able to secure the championship in the past couple of years. São Paulo on the other hand won the title more recently in 2021 and has managed to finish slightly ahead of Corinthians in the past years. In 2022 and 2023, São Paulo and Corinthians finished right next to each other in the overall table, although the former team always managed to stay slightly ahead. In 2022, São Paulo knocked their rivals out of the Semi-finals of the Playoffs stage.
These two teams have been extremely competitive with one another in recent years, and their always tight games are a signal to fans that whenever they play against one another, it promises to be a good match to watch. This history between the two teams is likely what helped Casimiro generate such high viewership. Although the match was highly popular, it was not his most popular club match broadcast ever.
The recent match in the São Paulo league became Casimiro’s second-most popular club broadcast ever. It fell behind the match between Vasco de Gama and Flamengo in 2023, which received 4.79M Peak Viewers for the Semi-final match of the Carioca Serie A: the top-level league for the state of Rio de Janeiro.
The bottom two matches of this top 5 are both representative of the two aforementioned state-level football leagues in Brazil. The match between Botafogo and Flamengo in 2023 received 2M Peak Viewers, and more recently the match between Ituano and Corinthians in 2024 earned 1.48M Peak Viewers.
Both of these matches were eventful in the final few minutes of the game: Botafogo conceded a goal to Flamengo in the first minute of the match and received 3 red cards in total, 2 of these coming within 6 minutes of each other as the game ended. The 2024 match between Ituano and Corinthians was a 0-0 game of equal possession until Ituano player Leonardo da Silva Cruz Duarte managed to score in the 87th minute.
The stand out here is the match between Fluminense and Manchester City, the only non-Brazilian team to appear in this top 5. This match was the Final of the 2023 FIFA Club World Cup and unfortunately saw the Brazilian side suffer a total defeat. Manchester City, who had become champions of the English 22-23 Premier League only 5 months earlier, managed a 4-0 win against Fluminense, scoring initially in the first minute of the game and lastly in the 88th minute. If the Brazilian side had managed to be more competitive against Manchester City, this match would have likely received much higher viewership.
