The Marvels, a superhero movie centered on three Marvel Comics comic book heroines, debuted in November. The number of franchise mentions in Twitch chats surged many times on the day of the debut, reaching 2.3 thousand mentions in a single day. However, this outcome was very modest in comparison to previous Marvel releases in 2023. Streams Charts calculated which characters and movies of the cinematic universe Twitch users most often mentioned in 2023.
Spider-Man was without a doubt the most mentioned Marvel superhero on Twitch out of all of the characters. Almost 2.4 million messages were sent in chats mentioning the superhero in 2023. This is almost four times more than Loki, the second most popular Marvel cinematic hero in our study.
Spider-Man franchise's number of mentions
It's clear why Spider-Man is so popular. Being a globally recognized and well-liked character, the franchise provided fans with plenty of discussion points in 2023. When the gameplay footage for Marvel's Spider-Man 2 debuted in May at the PlayStation showcase, the number of mentions of the character in Twitch chats increased from 7K-8K to 61K messages in a single day. Spider-Man was only mentioned more on the game's actual launch on October 20, when a peak of 65.5K messages was reached.
Apart from the game, there was an animated movie 'Spider-Man: Across the Spider-Verse'. The hero was mentioned more on Twitch after its June debut, but it got fewer mentions, just over 26K. As it turned out, Twitch was far more active around the game's debut than they were around the movie's premiere.
Number of mentions of other Marvel heroes and movies
The same can be said about Loki too. Almost 593K messages with his name were sent in Twitch chats in 2023. The TV series and the games had an additional impact on this popularity.
The second season of the TV series Loki, aired in 2023, but at that time, there weren't many mentions of him on Twitch. There were 2.6K messages with the name Loki on the day the trailer was released. On the day of the season premiere, Twitch users sent 5.9K messages with mentions of Loki, and on the day of the release of the last episode, there were about 7.9K Loki mentions in a day.
Even without considering the TV series, the Loki character has been actively discussed throughout the year. For example, in 2023, he was mentioned more often than The Marvels, Guardians of the Galaxy Vol. 3, and Ant-Man and the Wasp: Quantumania. Where does this popularity come from? Interestingly, it's because Loki is a playable character in SMITE, a multiplayer online battle arena game developed by Hi-Rez Studios. The number of mentions of Loki in Twitch chats is directly related to this game. Another example is Loki's appearance in the Marvel Snap digital card game. On the day the Loki For All Time expansion was released, the number of mentions of the character reached 11.7K messages in one day. This is the best result for the god of mischief in 2023.
What about mentions of other Marvel releases in 2023?
It's interesting to note that more people on Twitch discussed Ant-Man than the third Guardians of the Galaxy movie's premiere. On the day of the Quantumania release, Ant-Man was mentioned 5.8K times, but GotG was only mentioned 2.8K times.
The number of mentions on Twitch is one of the metrics of popularity that can be applied not only to superheroes and movies, but also to various brands, companies, athletes, show business stars, politicians, and so on. Streams Charts regularly releases articles with analytics of Twitch chats. You can read more about it in detail here.
Read also:
- Attack on Titan misses the Top 5 most discussed anime franchises on Twitch. Which one is more popular?;
- iPhone 15 and other new Apple products presentation attracts more than 2.8 million concurrent viewers;
- Barbie easily beats Oppenheimer and other big movie releases of 2023 on Twitch;
- Oscars 2023 results — which movies were most discussed on Twitch.