On June 17, the world's most popular online streaming service, Netflix, held Tudum 2023, during which it showcased new projects and premiered trailers for upcoming releases. The live stream of the event was conducted on the service's official YouTube channel and reached over 78.8K Peak Viewers. Additionally, Netflix's announcements were actively discussed in Twitch chats. Stream Charts has found out which series attracted the most attention from audiences.
Firstly, we analyzed how often the name of the online streaming service appeared in conversations between Twitch users. The number of Netflix mentions showed several peaks in June. The first peak happened on June 8, when the platform's name appeared in chats more than 6.8K times. This is almost the same number as during the Netflix Tudum presentation itself. The activity was due to the premiere of the trailer for season three of "The Witcher" series, and the mention of the show itself also showed explosive growth on that day.
The second significant peak occurred on June 12, when the number of mentions of Netflix on Twitch skyrocketed to 5K messages. Interestingly, the main reason for that surge was the presentation of Ubisoft Forward 2023. During this event, the anime series Captain Laserhawk Blood Dragon Remix with characters from various Ubisoft games was announced, and it was revealed that the premiere would take place on Netflix.
Finally, by June 17, the number of mentions of Netflix exceeded 7K messages per day. This increase was directly related to the Netflix Tudum 2023 live stream.
Most Popular Series on Netflix Tudum 2023
During Netflix Tudum 2023, there were many interesting announcements and trailers. Many of them were actively discussed in Twitch chats, but the series based on One Piece stood out the most. The adaptation of the popular anime about pirates finally pleased its fans with the first official trailer. After Netflix Tudum, the number of One Piece mentions on the streaming service increased to 36.2K. In total, the name of the series was mentioned by almost 23K Twitch users.
The second most mentioned series on Netflix Tudum 2023 is Avatar: The Last Airbender, an adaptation of the popular anime about a boy magician who became the master of the four natural elements. In just two days, the name of this series was mentioned in Twitch chats more than 17.4K times.
In the Top 5 most mentioned series on Twitch during Netflix Tudum are also such series as "The Witcher," "Squid Game," and "Never Have I Ever." Users mostly discussed the trailers for the upcoming seasons. Another announcement that caused quite a stir was the reality show based on "Squid Game," which will also be broadcast on Netflix.
Considering the hype surrounding the One Piece series, we've decided to take a look at the dynamics of the show's main character mentions. From June 1 to June 17, the name of the series was mentioned more than 5.8K times per day on average in Twitch chats. And from June 17 to 19, this number jumped to 12K mentions per day, all thanks to the series' presentation on Netflix Tudum.
If we look at the names of the show's main characters, they show similar dynamics. After the online streaming service's presentation, anime fans started discussing the show's characters more often. For example, mentions of Luffy (the main character) increased by 175%. The name Zoro showed a 138% growth in mentions, while the number of mentions of Usopp increased by a whopping 406%. In addition to the characters themselves, mentions of the actors who played them also grew. For example, after Netflix Tudum, mentions of Iñaki Godoy (who played Luffy) increased by 42% compared to the number before the presentation.
