Samsung Galaxy Unpacked July 2024 presentation drew 457,600 viewers at its peak

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South Korean tech giant Samsung hosted the Samsung Galaxy Unpacked July 2024 event on July 10. The company unveiled new models of smartphones, smartwatches, wireless earbuds, and other technological innovations. The event was streamed live on Samsung’s official YouTube and TikTok channels, drawing up to 457,000 concurrent viewers.

The highlights of the Samsung Galaxy Unpacked July 2024 event included the flagship foldable smartphone, the Samsung Galaxy Z Fold 6, the fitness ring Samsung Galaxy Ring, the smartwatch Samsung Galaxy Watch Ultra, and the new wireless earbuds, Samsung Galaxy Buds 3 and Galaxy Buds 3 Pro. Additionally, Samsung unveiled an updated Samsung Galaxy Z Flip 6 model, the Samsung SmartThings platform for smart home management, new AI tool capabilities, and other innovations.

The Samsung Galaxy Unpacked July 2024 online presentation lasted about 1 hour, generating nearly 300,400 hours watched. The event averaged 257,500 live viewers, with a peak audience of 457,600 during the presentations of the Z Fold 6 and Z Flip 6 models.

The most popular channel was Samsung’s official English-language YouTube channel, which peaked at over 161,200 viewers. To reach a broader audience, the company also utilized its regional channels, such as Samsung India and Samsung Brasil. In total, there were more than ten regional channels, but English was by far the most popular language for the broadcast.

Read also: Samsung's Galaxy Unpacked 2024 presentation attracted over 600K Peak Viewers, featured Pokimane and MrBeast

The Samsung Galaxy Unpacked July 2024 presentation was less popular than the Samsung Galaxy Unpacked January 2024 event. Despite having half the airtime, the winter event outperformed the summer one in all viewer metrics.

At the beginning of the year, the Samsung Galaxy Unpacked January 2024 event introduced the Samsung Galaxy S24 Ultra, the new flagship model in its smartphone lineup, which attracted significant viewer attention. Popular content creators like Pokimane and MrBeast also participated in the January presentation.

Samsung's presentations have not yet reached the same audience size as Apple's events. For example, the recent WWDC 2024 by Apple garnered almost twice as many peak viewers as the Samsung Galaxy Unpacked July 2024. The most popular Apple events attract millions of viewers to their streams. In September 2022, an Apple presentation drew nearly 3.7 million concurrent viewers.

Samsung and Apple Events Viewership in 2024