With the esports seasons across disciplines, be it popular names or smaller games, in full swing, viewership figures have already been falling left and right. That has given streamers and companies all the more motivation to band together and come up with more content that benefits both parties while also taking advantage of the hype around the competitive scene.
Moreover, with a lot of games already released and more to come, publishing companies will look to use the drawing power of content creators to sell their products that much more. Overall, both Twitch and YouTube saw many star names make the top five, showing how their popularity can help affect the dynamics of a brand and its products.
Most watched sponsored Twitch streams in March 2024
Eliasn97 leads this leaderboard with his sponsored live broadcast alongside NZXT and Paysafecard, which recorded 415.6K Hours Watched. NZXT is a custom and prebuilt gaming PCs, parts, and peripherals company from America, while the latter is a leading payment technology company. The stream consisted of the German sensation playing the €10,000 Eligella Valorant Cup that he hosts, while he also plugged his version of the Kings and Baller leagues — The Icon League — that Elias started alongside Real Madrid and Germany superstar Toni Kroos.
Next is Trymacs, whose partnered broadcast with PRIME By Logan Paul x KSI, LevlUp (both energy drink brands), and Kaufland (hypermarket chain) lasted a whopping 47 and a half hours. During this time, he busied himself playing Fortnite ahead of the new Chapter 5 Season 2 that came out a few days later, aside from other titles like Satisfactory. It ended up hitting 325.4 HW, with the entire exercise also netting him a total of 38.7K messages from his chat.
Third comes Auronplay and his gameplay of Final Fantasy VII Rebirth which was released at the end of February. The Spaniard remains one of the most followed names on Twitch, and any brand associating with him is bound to reach a wider audience base than they might otherwise do, which makes him a tantalizing prospect for sponsored streams.
French megastar Kamet0 is next with 255.2K HW, attained during his co-broadcast of the VCT 2024: Masters Madrid that was sponsored by Logitech. It involved his team, Karmine Corp, taking on Paper Rex in a Round 3 Match during the Swiss Stage of this Valorant competition. Unfortunately, the French side was eliminated after losing 1:2 to its counterpart from Singapore.
The final name on this list is NiceWigg, who had a sponsored live broadcast in association with Turtlebeach. This American gaming accessory manufacturer is based in San Diego, California, starting with developing sound cards, MIDI synthesizers, and other audio software packages and network audio devices in the 1970s before turning its attention toward manufacturing gaming headsets in 2005. The content of the stream pertained to Apex Legends, as it was a watch party for the ALGS: 2024 Split 1 Pro League in EMEA and North America that also provided Twitch Drops to viewers.
Most watched sponsored YouTube Gaming streams in March 2024
Leading the standings for the red platform is Maximum, the much-followed MMO/variety streamer who specializes in World of Warcraft, where he's achieved many world firsts as a raid leader. He partnered with the game to play Plunderstorm, its newest battle royale mode that has seen mixed responses from fans and content creators so far. It also saw the participation of other streamers and the game's lead engineer, helping attract over 5.9K HW.
Next is Fuslie and her sponsored stream for BATTLE CRUSH, an exciting action-packed fighting BR game from NCSOFT Corporation released last October. The game recently saw its second beta test come to an end, so the developer using the popular streamer to reach more players worldwide is a wise move, as anticipation among those who liked it and want to give the fully released version a go will hype up its release date.
Coming in third is Willyrex, who had a live broadcast on March 27 that involved him playing Fortnite and a few other titles. It also saw him partner with NVIDIA as he played Epic Games' classic builder shooter alongside fellow content creation stars Rubius, Hiper, and VEGETTA777.
The name that follows is LilyPichu, another popular female streamer who is known for her collaborative broadcasts alongside other prominent YouTubers. Her sponsored stream of Honkai: Star Rail — the role-playing highly sought-after gacha video game developed by miHoYo — reached 4.8M HW, during which time she also tried out the newest offering from another legendary franchise, Tekken 8.
Signing off this leaderboard is Hayashii, who got together with Activision to play the recently released Call of Duty: Warzone Mobile. The official channel of this Brazilian media outlet tried out the two legendary maps available, Verdansk and Rebirth Island, helping it get mostly positive reviews on Android and iOS.
