Sponsored broadcasts continue to be a big part of the live-streaming landscape today, with more and more companies and content creators entering such mutually beneficial partnerships. As seen from the tables below, the most frequent collaborations are with video game publishers and computer peripheral companies, with giveaways adding another unique layer to such streams.
What this has also done is make certain internet personalities more accessible and approachable as they corner a majority of these deals. Whether they are from Twitch or YouTube, these influencers continue showing off their popularity by affecting the dynamics of brands and their products via sponsored streams.
Most watched sponsored Twitch streams in May 2024
Caedrel finished atop this list thanks to a giveaway that lasted the whole Mid-Season Invitational 2024 and rewarded winners with 24 prizes, including a $3000 gaming setup from brands like Steelcase, Sony, and Fnatic. His May 10 livestream accrued 691K Hours Watched during the Bracket Stage Upper Bracket Quarterfinals between G2 Esports and T1. The Korean reigning world champion came back from 2:1 down to win this battle of the heavyweights 3:2, providing fans who won the giveaway something extra to cheer about.
Second is Tumblurr, who partnered with CAIZcoin, the Islamic Compliant Cryptocurrency and one of the sponsors of the Kings World Cup who will hand over a huge amount of €50,000 to the tournament MVP. This May 29 broadcast saw the Italian online star cover the match between the team he co-owns alongside national legend Francesco Totti — Stallions — and Furia FC, co-owned by Brazilian football superstar Neymar, and recorded 446.5K HW.
NiceWigg rounds off the podium thanks to his sponsored stream with Turtlebeach. This is not the first time these two have come together for an association, with their collaboration in March helping the American finish fifth in that month's rankings. He covered the B vs C segment of the ALGS: 2024 Split 1 Playoffs' Group Stage on May 3.
OTK co-founder EsfandTV was fourth for his sponsored stream with Epic Desk, one of the most renowned mousepad makers globally. The two parties collaborated to come up with Cletus Cornwood deskmats, which were available for purchase alongside a drop reward for his viewers. This particular broadcast came from May 25, when the American internet personality was playing in one of Rust’s most popular streamer servers today — Rust Kingdoms.
Last but not least is ironmouse, who had multiple partners during her May 25 live stream, including Razer and Apari merch. The VShojo VTuber was also playing the Rust Kingdoms server, with viewers able to win Drops from the computer electronics and artist-owned high-quality original artwear brands.
Most watched sponsored YouTube Gaming streams in May 2024
Among YouTubers, The Spiffing Brit topped the charts for his gameplay video of Homeworld 3, the simulation and strategy video game released on May 13. The creator accumulated 13.3K HW during this broadcast from the Gearbox Publishing title's release day, calling it a 'real-time strategy roguelike in space.'
Next is LilAggy, who gave spectators a lengthy look at the upcoming soulslike action-adventure RPG title from Jyamma Games, Enotria: The Last Song. This sponsored stream registered 7.6K HW, with fans of this popular genre excited to see what is in store from a game that is slotted for a release date of September 19.
Pirate Software is next thanks to this sponsored stream of another upcoming title, Mechabellum, which is currently in its Early Access Stage. This broadcast hit 4.5K HW, with the well-known YouTuber also having a Q&A session with one of the game's developers so that fans could have their doubts and queries regarding the Paradox Arc offering.
Next is HyRoolLegend, whose sponsored stream involved playing an underrated gem in the action role-playing gacha genre, Cookie Run: Kingdom. It showcased the newest character to be released in this title — Mystic Flour Cookie — who is one of the five Beast Cookies in the game and was released alongside Cloud Haetae Cookie in the Awakening of White Apathy update (v.5.5) on May 22.
Jurard T Rexford Ch. rounds off this all-video game list with his gameplay broadcast of Fatal Frame: Maiden of Black Water, which crossed 3K HW. This survival horror video game developed by Koei Tecmo is a favorite among the genre’s fans, especially in Japan and South Korea. It was part of the English-speaking VTuber's sponsored series of live-streaming horror games and aired on May 3.
