VTuber agency Tsunderia ceased operations at the end of January, after financial difficulties made it impossible for the company to continue its work. Tsunderia was created in 2020 and is one of the oldest VTuber agencies in the western world. It entered the VTuber industry when this was still in its early stages in western countries, with only a few people knowing about VTubers, their work, and the big potential they had.
The California-based agency is even older than hololive production English branch, and was the first agency solely focused on English-speaking talents. It provided many VTubers with a chance to live their dream, helping the creators in multiple ways.
After releasing a statement informing their fans that the company would be ceasing operations, and the remaining VTubers under contract would become free agents, the company received a lot of thank you messages from the community. Fans were sad to see one of the first English VTubers agencies close down, but were grateful for everything Tsunderia did for the industry, and for the many talented VTubers they supported over the years.
Fans were also glad that the VTubers would be allowed to keep their identity and channels, which further proves how much the agency cared about its creators. Most of the creators that are now free agents still haven't joined another agency, with Chikafuji Lisa deciding that pursuing activities independently was the best course of action for the near future.
All the Vtubers that left the agency are talented and have their unique type of content. Chikafuji Lisa is a creator who streams mostly Just Chatting. She enjoys interacting with her viewers, debating topics, talking about everyday life situations, reacting to videos, and much more. In the past 30 days, 182 viewers tuned in regularly to her broadcast, with 262 viewers coming together to watch her review music suggested by her fans. Fans watched her broadcasts for 1.9K hours.
Amiya Ch. アミヤ・アラニャ is another streamer that was a part of Tsunderia, and that like Chikafuji Lisa, will also pursue activities independently in the future. Her content is very unique, as she plays mostly 2D games such as Metal Gear, The Legend of Zelda: Oracle of Ages, and others. Amiya Ch. アミヤ・アラニャ is also constantly trying new games, and has a well-structured stream schedule that she released weekly on her social media platforms. 160 viewers tune in regularly to her streams, and she reached 284 PV in one of her Metal Gear streamers, where she provided viewers with plenty of funny moments.
TetsuyaKazune is a true variety streamer, as the creator plays a plethora of games from various genres. You can find him playing titles such as Valorant, Ember Knights, Minecraft, or even Call of Duty: Warzone regularly. TetsuyaKazune also enjoys interacting with his viewers, and he can do it in three different languages, English, Japanese, and Mandarin. Unlike Amiya Ch. アミヤ・アラニャ and Chikafuji Lisa, TetsuyaKazune hasn't stated he will continue as an independent creator or join an agency. However, the streamer guaranteed his fans that his content would remain the same, and that he would continue to stream under the name Kazu. In the past month, his broadcasts had 29 AV, with his most popular stream gathering 116 viewers.
Just like TetsuyaKazune, Tomoya Ch. 卯月トモヤ also plays a variety of games such as Minecraft, Genshin Impact, or American Truck Simulator. At the begging of most broadcasts, he takes some time to chat with his viewers, before jumping into a game or reacting to a video. Recently, 40 viewers tuned into his broadcasts regularly, with 82 simultaneous viewers watching him play American Truck Simulator.
Last but not least, we have Hanabi ch. 雨街はなび, who streams on YouTube Live, and is also a variety streamer. Hanabi ch. 雨街はなび plays games such as Fallout: New Vegas, or Genshin Impact, and is always interacting with her chat. She also likes to talk about food, and sometimes you can find her rating different kinds of dishes in her streams. In the last 30 days, she had 33 AV tuning into her streams and reached 44 PV.
As we can see, these VTubers are all very talented and unique. With Tsunderia ceasing operations, they are now free to continue as independent creators or find a new home. Tsunderia closing down is not a good sign for the VTuber industry in the west, with some people fearing more VTubers agencies will have the same fate. However, the VTuber industry has shown amazing growth in the recent past, so fans shouldn’t be that concerned.
