The end of summer was notably dynamic for Twitch. In August, the platform experienced growth in nearly all metrics, except for peak viewership, which fell by 38%. This drop brought the metric back to its usual levels after a significant spike in July due to Ibai's highly successful La Velada del Año 4.
There was also a substantial 9% increase in the number of channels during peak times, driven by the release of the beta version of Call of Duty: Black Ops 6 at the end of August. The latest edition of the game by Activision Blizzard has prompted many streamers to broadcast gameplay, and viewers can earn Twitch Drops by watching these streams until September 9.
Compared to August 2023, total watch time decreased by 4.8%, and the average number of viewers fell by 3.8%. Despite this, there was a slight rise in the counts for peak, average, and overall channels. Peak viewership increased by just 1.4%, showing minimal change. Overall, the platform's metrics are relatively stable compared to the previous year, without a clear upward or downward trend.
Most Watched Games & Categories on Twitch, August 2024
Coming back to comparisons with July 2024, there were no significant shifts in the top Twitch categories; the leaders maintained their positions. However, Valorant managed to edge out League of Legends, thanks to the broadcasts of Valorant Champions 2024.
The most notable change in the top 10 was Escape from Tarkov, which climbed 23 spots. Key streamers for the game during the final month of summer included Pestily, LVNDMARK, WillerZ, and SheefGG, who participated in the Twitch Drops Summer Event from August 23 to 28.
World of Warcraft saw a significant boost with the release of its expansion, The War Within, at the end of August. Simultaneously, the game hosted a Twitch Drops event where viewers could earn the Watcher of the Huntress pet or the Ghastly Charger mount by watching streams. This promotion will run through September 26.
Most Watched Channels on Twitch, August 2024
Most Watched Channels on Twitch, August 2024
The most-watched streamer in August 2024 was American creator Kai Cenat, who garnered approximately 17.4 million Hours Watched, thanks largely to his marathon streams of Bloodborne and Minecraft. Compared to July, Kai boosted his total HW by 75%.
Real also: Kai Cenat & IShowSpeed Minecraft marathon was 75% more popular than LCS Spring 2024
Among the top ten streamers, Caedrel, a British streamer, made a notable rise from 13th to 4th place. This jump was fueled by his active community casting of LEC, LCK, EMEA Masters, and other League of Legends tournaments. German streamer Papaplatte also saw a significant improvement, moving up 13 spots. His streams in August accumulated over 6.1 million HW, with a substantial portion coming from his LAN party for World of Warcraft, where he and friends played the expansion The War Within.
Brazilian streamer Gaules re-entered the top ten with 5.2 million HW, climbing 22 positions from the previous month. His rise was driven by streams of the Esports World Cup 2024 and regional qualifiers for the Perfect World Shanghai Major 2024.
Rad also: Top summer Twitch marathons & subathons by streamers
In August, Kai Cenat achieved the highest peak viewership on Twitch, attracting over 381,000 concurrent viewers during a Minecraft marathon with YouTuber IShowSpeed. This stream was one of the most popular of Kai's career, ranking among his top five broadcasts.
Additionally, it's noteworthy that the majority of the top peak viewership positions were held by channels from esports organizations or community casters who streamed the same esports tournaments.
Most Watched Female Streamers on Twitch, August 2024
Most Watched Female Streamers on Twitch, August 2024
In August 2024, Kyedae emerged as the most popular female streamer of Twitch, topping the charts in both Hours Watched and Peak Viewers. This achievement was largely due to her community casting of Valorant Champions 2024, held in Seoul, South Korea.
Among other top female streamers, American Gingy made the most significant climb, advancing 118 spots thanks to her Escape From Tarkov broadcasts. Similarly, emilyywang saw a rise of 56 positions with her round-the-clock streams in Teamfight Tactics and I'm Only Sleeping.
In August, Cinna made a significant leap, rising 26 positions and generating over 1.6 million HW. This boost was driven by a prominent marathon with Agent00, where they played Call of Duty: Black Ops III.
