On the 31st of January, KaiCenat announced he would do a 30-day subathon, streaming for the entirety of black history month, and celebrating the month in a different way. KaiCenat subthaon is called Mafiathon, and during it the streamer will do numerous activities, creating highly engaging content. This Mafiathon will also give KaiCenat fans a completely new viewing experience of the creator's life and habits, allowing fans to see KaiCenat like never before.
The first day of Mafiathon showed us just how KaiCenat content is unique and unpredictable. He was reacting to multiple videos for the first half of the day, when out of nowhere a carnival samba band walked into his room, filling his broadcast with music and great vibes. KaiCenat joined the dancers and showed viewers his dance moves, providing fans with a fun and memorable moment. The streamer also participated in e-dates, which is a type of content KaiCenat does regularly. After that, rapper NLE Choppa stopped by KaiCenat house to visit him. The two played snooker and talked about plenty of different things.
Day one demonstrated KaiCenat ability to entertain thousands of people for a long period of time, with his broadcast never having a dull moment, even when the streamer was sleeping. All this incredible content is the main reason why so many viewers are subscribing to or following him. According to KaiCenat, as the days pass the Mafiathon content will get better, which let fans very excited to see what the North American creator has in store for them.
In a subathon, subscribers and donators can influence the streamer content, suggesting activities, challenges, or even making a donation asking KaiCenat to play a specific game or react to a video. On his Mafiathon, KaiCenat has been gaining an astonishing amount of 5K subscribers daily, a great feat only a few are able to replicate. He is currently the second Twitch creator with the most active subs, but at this pace, he will soon overcome xQc and take the throne.
If we look at the list of channels with the most active subs on Twitch, we can see that KaiCenat is very close to xQc, while having almost 10K more active subs than Turkish social media star Jahrein. North American streamers Jynxzi and HasanAbi complete the top five, with both creators being far from KaiCenat 45K active subs.
With his subathon still in the beginning, but already achieving some impressive viewership results, we expect KaiCenat to sit comfortably at the number 1 spot shortly. Currently, KaiCenat has 45K active subs, which generates an estimated income between $57K and $113K. Since KaiCenat is from North America, and the majority of his viewers are also from that region, his real income is most likely close to $113K. It’s worth noting that the vast majority of KaiCenat subscribers are tier 1 subs.
It has only been five days since the beginning of KaiCenat Mafiathon, but the viewership numbers reached are already amazing. So far, fans watched his streams for an impressive 10.8 million hours, with 71.4K viewers tuning in regularly. Every day has peaked at more than 100K viewers so far, with day one being the most popular, as it had an impressive 167K simultaneous viewers tune in to watch NLE Choppa and KaiCenat hang out.
Thousands of people that weren't familiar with his work saw his Mafiathon broadcasts, and they became captivated by the plenty of different activities KaiCenat has participated in so far, the celebrities that showed up on his streams, and his ability to entertain people. This helped him get an incredible amount of new followers in just five days.
Mafiathon helped KaiCenat gain an astonishing 449K new followers, which allowed him to reach yet another milestone in his illustrious streaming career. The creator reached the 4 million followers mark, meaning he is now among the fifty most followed streamers on Twitch. He surpassed popular creators such as loud_coringa, benjyfishy, and even the official Rocket League Twitch channel.
KaiCenat is close to surpassing creators such as Squeezie, Philza, or DaequanWoco, which at this pace, is something that will probably happen in the next few days. If things continue like this, then KaiCenat has a good shot of being among the ten most followed streamers on Twitch by the end of Mafiathon. With the subathon still far from over, more people will discover KaiCenat content, be entertained by it, and subsequently follow his channel.
KaiCenat is always trying to push the boundaries of content creation, coming up with activities and challenges that viewers will like to watch, and that will provide fans with a lot of entertaining moments. This is one of the main reasons fans like to watch him, and it’s also why many new viewers tune into his stream. Mafiathon had an impressive 3 million unique viewers in its first five days, further proving that KaiCenat content reaches a wide audience. With his charisma, he can keep viewers glued to their screens, as viewers spent on average 3 hours watching his broadcasts.
Mafiathon is still far from over, but with just five days the event has already provided fans with many funny moments, great activities, and the opportunity to have a look at KaiCenat live like never before. From hanging out with celebrities, reacting to videos, playing video games, having karate lessons, or sleeping in the pool, KaiCenat Mafiathon is full of diversified activities that entertain thousands of viewers from around the globe. It’s another great event on KaiCenat's illustrious streaming career, and it proves the North American streamer has built a big and loyal fan base that continues to grow at a tremendous speed. Mafiathon has all it takes to become the most popular subathon in the history of streaming.