In July, Kick further expanded its audience reach and achieved new platform records in two crucial metrics: total Hours Watched and Average Viewers. Despite these achievements, there was a slight decline in streamer activity, with the number of Active Channels decreasing for the second consecutive month after a rapid surge in May.
All the important statistics from Kick’s run in July 2024
In July, Kick achieved a new platform record with monthly Hours Watched exceeding 200.5 million, marking a 7% increase from the previous month. Another milestone was reached in Average Viewers, which grew by 4% to a record high of 271,800 concurrent viewers.
Despite these accomplishments, Kick saw a notable 36% decrease in peak viewership compared to the previous month. It's important to consider that peak viewership may not always reflect the platform's overall performance.
Interestingly, despite a consecutive two-month decline in active channels, Kick's total viewership continues to rise. While the number of active streamers is decreasing, those remaining are significantly expanding their audience. This trend is particularly evident among content creators from Saudi Arabia and Latin America, who occupied multiple top positions in July.
Most watched Kick categories, July 2024
Most watched categories on Kick in July 2024
In July, Just Chatting experienced a decrease of approximately 1 million HW but remained the top category. Meanwhile, GTA V saw a significant increase watch time, rising from 21.3 million to 33.1 million, thanks to streams by Saudi Arabian broadcasters drb7h and sxb.
The Slots & Casino category slipped to third place in the rankings, with Hours Watched declining from 24.8 million to 19 million. This drop was attributed to fewer streams from mellstroy271 and roshtein compared to June.
IRL climbed to fourth place with 15.5 million HW. Introduced at the end of June, this category now includes a substantial portion of non-gaming streams to simplify moderation.
Garena Free Fire streams on Kick garnered about 9.3 million HW in July, a 74% increase from the previous month. Spanish streamer zelika played a crucial role, accumulating over 1.75 million HW from the Mundial PvP tournament broadcasts alone.
League of Legends maintained its position in the middle of the rankings, while Valorant, Minecraft, and EA Sports FC 24 entered the top 10. In contrast, Old School RuneScape dropped from sixth to ninth place, losing around 1 million HW. By the end of July, Dota 2, Call of Duty: Warzone, and Elden Ring fell out of the top 10 rankings.
Most watched and most popular Kick channels, June 2024
Most watched and most popular Kick channels, July 2024
Top Kick streamers increasingly include representatives from Saudi Arabia and Colombia. Last month, drb7h and sxb were active on GTA V RP servers, while Colombians westcol and mrstiventc engaged in real-life IRL streams. They captivated viewers with activities like nighttime city explorations, club visits, luxury shopping, new car purchases, poolside parties, and more.
Currently, Kick shows a strong demand for captivating IRL content, as demonstrated by American streamer fousey. In July, he amassed 1.9 million Hours Watched by streaming travels across various U.S. cities and collaborating with fellow streamers. If fousey maintains this pace, he could potentially become Kick's leading streamer.
Another standout is Argentine streamer davooxeneize, who accrued 1.85 million HW in July. Throughout the month, he extensively covered major football events such as Copa America 2024, UEFA EURO 2024, and the Olympic Games, highlighting the platform's significant interest in sports content.
Prominent figures like Adin Ross, n3on, ac7ionman, iceposeidon, mellstroy271, roshtein, and trainwreckstv didn't achieve top viewing positions despite their regular presence in our rankings. Their reduced activity in July coincided with Kick's overall increase in average viewership. This shift can be attributed to the rise of new content creators who are helping sustain the platform's positive growth momentum. Notably, drb7h, mrstiventc, fousey, piuzinho, and zelika, previously less prominent, are now emerging as potential new leaders.
Most watched and most popular Female Kick streamers, July 2024
Amouranth regained her position as the top female streamer in Hours Watched. Interestingly, her channel accumulated nearly half the HW in July compared to the previous month, yet she maintained first place. She interacted primarily with viewers through Just Chatting sessions but also spent significant time playing Fortnite, Palworld, and other games.
The most notable change among female streamers was the decline in woodbabi's viewership. Despite holding the second position in June, she dropped out of the top 5 by the end of July due to a sharp decrease in her streaming hours. Conversely, iippadaa and angela35 showed notable progress, both securing spots in the top 3.
